Senior Director of Development & Marketing

Job Description: Senior Director of Development & Marketing 

Reports to: Executive Director
 

Location: Gainesville, GA (Hybrid)  

Posted: December 30, 2025 

Position Summary: 

The Humane Society of Northeast Georgia (HSNEGA) seeks a dynamic and revenue-focused Senior Director of Development & Marketing. This senior leader will drive the organization's philanthropic engine, with a primary mandate to expand corporate sponsorships, major gifts, and donor stewardship. You will lead the intersection of fundraising and storytelling, managing a team to ensure our mission is funded and our message is heard. 

We are looking for an innovator who moves beyond traditional fundraising to build sustainable, data-driven relationships with our community, leveraging modern CRM strategies and high-touch personal engagement. 

Core Responsibilities 

Strategic Fundraising & Sponsorship Acquisition  

• Aggressive Prospecting: Execute a robust moves management strategy. Conduct a high volume of prospect calls weekly (KPI target: 10+ daily) to cultivate new relationships and re-engage lapsed donors. 

• Corporate Partnerships: Lead the outreach for event sponsorships and annual corporate partners. During event seasons, drive a targeted campaign of daily outreach to secure revenue goals. 

• Portfolio Management: Manage a personal portfolio of top-tier donors. Execute monthly stewardship outreach (coffees, lunches, site visits) to the organization's top stakeholders to deepen engagement. 

• Legacy & Planned Giving: Spearhead the "Legacy of Love" program, identifying estate gift prospects and ensuring the accurate recognition of endowment and legacy gifts. 

Innovative Stewardship & Operations  

• Tech-Enabled Donor Journeys: Oversee the integrity of the CRM (Bloomerang). Transform data into action by utilizing "hotlists" for direct mail and creating automated task workflows for donor thank-you calls and touchpoints. 

• Rapid Response Stewardship: Monitor incoming donations daily. Ensure all $500+ donors receive personal, signed acknowledgment letters and phone calls within 48 hours. 

• Grant Oversight: Facilitate weekly strategy meetings with the Grant Writer. Specific goals include the submission of at least three (3) major grants per month and identifying cross-departmental opportunities for funding. 

Leadership & Team Development  

• Mentorship & Management: Conduct bi-weekly 1:1s with the Event Manager and Marketing Specialist to review KPIs, professional development, and project roadblocks. 

• Cross-Departmental Collaboration: Lead weekly departmental team meetings to align marketing deliverables with fundraising goals. 

• Executive Reporting: Prepare and present comprehensive development reports (pipeline progress, marketing KPIs, event revenue) for the Executive Director, Resource Development Committee, and the Board of Directors. 

Community Visibility & Marketing  

• Public Representation: Serve as the face of HSNEGA at key community networking events, including weekly Rotary meetings and monthly Chamber of Commerce "Business After Hours" events. 

• Marketing Oversight: Rigorous evaluation of marketing deliverables (graphics, emails, promotional content) to ensure they effectively support fundraising calls-to-action. 

• Internal Communication: Participate in staff huddles, rotating team members to share development wins, ensuring the entire shelter staff feels connected to fundraising success. 

We have integrated the following modern requirements to attract a forward-thinking candidate: 

• Data-Driven storytelling: The ability to translate "State of the Shelter" statistics into compelling donor narratives for newsletters and board presentations. 

• Omnichannel Stewardship: Experience leveraging video messages, text-to-give platforms, and social media retargeting to complement traditional phone/mail outreach. 

• Community-Centric Fundraising: A philosophy that prioritizes building community trust and reciprocal relationships over purely transactional donation requests. 

Qualifications 

• Bachelor’s degree in Non-Profit Management, Business, Marketing, or related field. 

• 5+ years of experience in fundraising, with a proven track record of securing major gifts and sponsorships. 

• Proficiency in CRM software (Bloomerang preferred) and donor research tools (Direct Mail Experience Preferred). 

• Experience with Canva or similar design coordination tools. 

• Strong public speaking skills and ability to engage with high-net-worth individuals and corporate leaders. 

Education and Experience: 

• Excellent interpersonal skills with the ability to build and maintain relationships 

• Strong communication skills, both verbal and written, with the ability to present information clearly and effectively 

• Exceptional organizational skills and attention to detail, with the ability to manage multiple projects simultaneously 

• Self-motivated and able to work independently, as well as collaboratively within a team 

• Flexibility to travel to partners as needed 

• Passion for animal welfare and commitment to our mission of saving lives 

This position description in no way states or implies that these are the only duties to be performed by the employee occupying this position. This document does not create an employment contract, implied or otherwise, other than an “at-will” relationship. 

The Humane Society of Northeast Georgia provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.