Senior Director of Technical Marketing

Who we are:  

We're transforming one of the world’s oldest industries with cutting-edge technology and an innovative approach. Backed by top-tier investors and recognized by Time as one of the "best Inventions of 2024" and Fast Company as one of 2024's "Next Big Things in Tech", Electra is scaling rapidly and we're looking for bold, driven individuals to help us reshape the future of iron production. If you're ready to make a real impact in a company that's redefining heavy industry for a cleaner, smarter world, we want to hear from you.

What you will do:  

As part of the Business Team, the Technical Expert will serve as Electra’s subject matter authority on steel and iron ore. This role aligns deep technical expertise with commercial strategy to support business development—starting in North America and expanding globally. 

The focus is on downstream metal products, with an emphasis on defining and maximizing Value-In-Use (VIU) to capture target customers and drive sustainable revenue. 

Responsibilities include:

• Build and manage deep customer technical relationships to inform VIU models and pricing strategies  


• Define product testing, ECI qualification, and customer-level value assessments  


• Lead market technical inputs for TEA; seek third-party validation where possible  


• Engage external experts (e.g., universities, consultants) for testing and verification  


• Drive technical engagements and VIU negotiations with steel producers  


• Own and continuously improve the ECI VIU model for investor due diligence and GTM strategy  


• Recommend product development pathways and identify technical risks with internal teams  


• Define product specs, SDS, standards, and shipping criteria (e.g., IMO)  


• Maintain a verified competitor database and support TEA competitiveness analysis  


• Maintain deep relationships with Electra key technical and techno-economic teams 

What we need you to bring to the team:   

• Bachelor’s degree in Metallurgical Engineering or related field


• 12+ years of plant or technical experience in iron and steel, including metallurgical or engineering leadership


• 3+ years of corporate applications of plant operations


• Deep expertise in iron and steel making, including hydrogen reduction


• Experience with OBM, EAF, BF-BOS, and metallic scrap consumption


• Skilled in technical documentation, data analysis, and communication


• Ability to calculate Value in Use scenarios to guide Electra and support sales and marketing teams


• Understanding of commercial deals and customer value drivers


• Familiarity with hydrometallurgy and electrowinning


• Knowledge of Voice of Customer methodology to rigorously assess customer needs, align with Electra capabilities, and maximize margin contribution


• Strong interpersonal skills, adaptability, and ability to influence across levels


• Participates with senior management to establish strategic plans and objectives, and ensures effective implementation


• Makes final decisions on complex, undefined issues requiring judgment beyond fundamental principles


• Translates business segment strategy into functional plans and guides execution


• Contributes to corporate development of methods, techniques, and evaluation criteria for projects, programs, and people


• Ensures budgets and schedules meet corporate requirements while aligning with strategic goals


• Shapes functional or multi-department strategies with long-term (up to five years) impact on organizational success


• Interacts with senior management, executives, and major customers, frequently negotiating matters of significance


• Reconciles multiple stakeholder views to drive business results and organizational competitiveness