Senior Director, Public Safety Sales (Internal Applicants Only)

Job Title: Senior Director, Public Safety Sales

Department: Sales

Reports to: Vice President, Commercial Development

FLSA Status: Salary Exempt 

SUMMARY

This position is responsible for developing and directing sales plans within the Public Safety Sales division. This position provides vision and guidance to the respective team and is responsible for executing sales plans and achieving sales goals for their division as prescribed by the company.  The Senior Director position may also create or have direct input in sales campaigns and marketing initiatives while providing direction, setting standards for the market segment, and training sales personnel.  The position will recommend product innovations and new products for the market.

ESSENTIAL RESPONSIBILITIES

This is not an all-inclusive list of duties and responsibilities.  Projects/duties may be modified/changed/added/deleted as needed.

• Acts as the front-line manager and primary link between senior leadership and sales staff, manages respective market segment, communicating strategy and driving execution.


• Direct managerial responsibility for a small Public Safety Sales team, including administrative oversight, hiring, coaching, performance management, and corrective actions.


• Empowered to set individual and team goals, assign accounts/territories, and approve schedules to ensure coverage and productivity.


• Assist in shaping and executing strategic sales plans to achieve company objectives within the assigned market segment.


• Lead day-to-day sales activities, including forecasting, pipeline reviews, and team coaching.


• Set clear performance goals and metrics for the sales team, monitoring progress and providing feedback.


• Conduct and review market analyses to identify customer needs, pricing strategies, and product opportunities.


• Manage channel development and coordinate sales efforts with key accounts and partners.


• Support suppliers, distributors, and clients with sales and promotional techniques as needed.


• Interpret sales data and trends to recommend tactical adjustments for improved performance.


• Represent the company at trade shows and industry events to promote products and network with prospects.


• Deliver presentations and proposals to key customers, building long-term relationships.


• Maintain strong, direct relationships with critical accounts, ensuring satisfaction and growth.


• Monitor and control team and segment-related expenditures to align with budgetary requirements.


• Prepare periodic sales reports outlining performance, opportunities, and potential areas for market expansion.


• Track competitor activities and industry trends, providing insights to leadership and the team.


• Partner with marketing to develop and refine sales collateral, catalogs, and other promotional materials.

SUPPLEMENTAL RESPONSIBILITIES

• Completes any tasks and/or projects assigned by the supervisor

AUTHORITY

• Managerial responsibility of Public Safety sales team to include all administrative, hiring, firing

ACCOUNTABILITY

• Managerial responsibility of the Public Safety Sales Team, including all administrative functions, hiring, termination, and disciplinary actions.


• Oversight of performance management, including setting goals, conducting evaluations, and implementing development plans.


• Authority to approve schedules, assign territories, and allocate resources to meet sales objectives.


• Direct responsibility for enforcing company policies, compliance standards, and operational procedures within the team.


• Budgetary oversight and decision-making within approved limits for departmental expenses and initiatives.

QUALIFICATIONS

Education/Experience

• Bachelor’s degree in public safety, business, or related field preferred

Competency and Skills

• Understand NAR products to be able to effectively bring them to market and meet company sales goals


• Communicates proficiently with other Sales team members


• Possesses knowledge of the medical industry with various products


• Displays business acumen, performance management, organization, and presentation skills


• Identifies and resolves problems in sales processes


• Demonstrates a team-oriented mindset and the technical capacity to fulfill duties

Experience

• Minimum of three years of previous experience in the public safety field preferred


• Minimum of three years of previous sales experience preferred


• Minimum of three years of previous management experience preferred

Specific Characteristics

• Consistently applies excellent communication skills, both oral and written


• Demonstrates ability to respond effectively and courteously to all customers


• Actively listens and displays patience


• Possesses strong quality orientation and attention to detail


• Identifies and resolves problems and manages multiple priorities


• Works with limited direction and supervision


• Builds and maintains effective working relationships


• Adapts easily to changing direction, focus, and priorities


• Demonstrates solid computer knowledge, including MS Office products


• Learns and understands advanced selling techniques such as strategic/team selling and consultative/conceptual selling

DEMANDS

• Time and Availability


• Must be able to work a minimum of 40 hours each week from 8 a.m. – 5 p.m. or some variation thereof


• Occasional evening and weekend work may be required as job duties demand

Travel

• Must have transportation to and from headquarters


• Able to travel up to 70%.

Physical

The physical demands described here are representative of those that must be met by a typical office employee to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Frequently required to hear and talk 


• Use of hands for keyboard usage


• Frequent sitting, standing and walking


• Occasional reaching with hands and arms, stooping, kneeling, and lifting and/or moving over 50 lbs.


• Ability to travel by car and/or airplane

Environment

• Must be able to work in a moderately loud work environment

DISCLAIMERS

AAP/EEO Statement
North American Rescue provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.  Further, the company takes affirmative action to ensure that applicants are employed and employees are treated during employment without regard to any of these characteristics.  Discrimination of any type will not be tolerated.