Senior Director, TTR Global Marketing

Lead the evolution of AMVUTTRA global brand positioning to drive significant business growth in a highly competitive market. Identify emerging trends, customer needs, and competitive opportunities to inform and shape the evolving brand strategy. Lead end to end creation of updated HCP campaign, from insight generation to creative execution and launch. Define, track, and communicate attitudinal and behavioral metrics associated with brand positioning and brand performance across markets, in partnership with analytics teams Partner closely with markets to ensure programs meet the needs of all markets - in particular the US Ensure campaign(s) adhere to global regulatory and ethical standards. Understand and proactively monitor competitive environment (current and future) to predict impact and develop proactive data-driven response plans. Lead collaboration with key stakeholders to proactively monitor competitor activity (including new data) and market trends Lead the cross functional team that synthesizes and drive strategic application of competitor insights to shape brand strategies, influence tactical execution, and maintain a competitive edge Synthesize competitive information into clear, actionable insights for commercial, medical, market access, and leadership teams. Drive proactive planning of TTR Franchise actions in preparation for/response to competitor activity. Partner effectively and appropriately manages Agency of Record and/or other external partners. BS/BA degree with over 15 years of pharmaceuticals experience. Global and US brand marketing experience is essential, including proven successes in launch and in-line brand management in highly competitive environments. Exceptional strategic planning, analytical and communication skills Demonstrable ability to work collaboratively in a dynamic and high-pressure environment. Strong cross-functional leadership skills, and the ability to navigate business challenges. Deep experience of building ambitious brand positioning based on customer insights. Proven record of leadership. Demonstrated impact leading matrixed teams with high level of accountability and engagement. Ability to foster a culture of innovation, accountability and performance in cross functional global teams. Data and insight driven - proven ability to use market research, segmentation, and analytics to guide creative development as well as measure impact of activities. Deep understanding of HCP behaviors, evidence-based marketing, and regulatory-compliant promotion Proven ability to develop integrated campaigns from concept to execution. Able to align and inspire cross-functional teams and markets around a shared strategy. Strong strategic thinking skills, ability to take learnings and competitive insights and synthesize into clear implications and actions. Clinical acumen (ideally commercial development or research experience) to drive brand and category leadership in partnership with medical affairs. Proven ability to pivot quickly in response to clinical data shifts, competitive threats, or market events - anticipate problems/opportunities and have a plan.