Senior Growth Marketing Manager, Global Strategic at Outreach in United States

About Outreach

Outreach, founded in 2014, is the only complete agentic AI platform for revenue teams. Outreach infuses agentic AI, conversation intelligence, and assistive AI to power hundreds of use cases across revenue motions. From new logo prospecting to expansions, deal acceleration, driving retention, and forecasting, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Revenue leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. World leading enterprise organizations use Outreach to power their revenue teams, including Databricks, SAP, Siemens, and Verizon to name a few.

About the Team

Our Segment Marketing team drives pipeline growth and revenue across our priority segments. We’re a collaborative, analytical, and creative team that partners closely with sales leadership and teams across marketing, sales enablement, and revenue operations to build programs that drive business impact. You’ll have a direct influence on how we grow and win in your segment.

About the Role

Outreach is seeking a Sr. Growth Marketing Manager to own go-to-market strategy and execution for our Global Strategic segment. You'll develop campaigns, shape segment strategy, and partner with the field marketer to bring strategy to life. You'll work directly with product marketing, the broader marketing team, and sales leadership to move strategy into action. We're an AI-native company at the forefront of revenue orchestration, and you'll help define what that looks like in your segment.

Your Daily Adventures Will Include

Own Segment Strategy

Define and execute GTM programs for the Global Strategic segment

Develop segment positioning, messaging, and targeting strategy in collaboration with product marketing

Align with sales leadership on segment-specific priorities and approach

Inform broader company segmentation and GTM strategy based on field insights

Define and Execute ABM Strategy

Build 1:1 / 1:Few account-based marketing programs for Global Strategic segment

Define ABM target account lists, engagement strategies, and buying committee mapping

Partner with sales leadership on account selection and pipeline acceleration for key accounts

Design personalized buying experiences and campaigns for priority accounts

Drive Integrated Campaigns

Own campaign planning and execution across channels to drive pipeline for the assigned segment

Partner with marketing teams to develop and launch integrated campaigns aligned to segment strategy

Measure campaign performance against pipeline and revenue targets

Continuously test and optimize campaigns, leveraging AI and data to improve efficiency, effectiveness, and velocity

Build Field Engagement

Partner with sales leadership to define field marketing priorities and support strategy for the Global Strategic segment

Collaborate with Field Marketing to execute integrated programs that drive pipeline

Identify and prioritize field engagement opportunities that support segment growth

Deliver segment-specific resources, insights, and support to field sales teams

Our Vision of You

Requirements

7+ years of B2B marketing experience, including experience in enterprise B2B software/SaaS organizations and global GTM motions

Experience with revenue marketing, demand generation, field marketing, ABM, or segment marketing

Curiosity about emerging technologies and new ways of working, with demonstrated experience applying AI and automation to improve and scale marketing processes, particularly across campaign strategy, execution, personalization, or optimization

Track record of developing and executing go-to-market and campaign strategies, with a focus on measurable business outcomes

Strong focus on revenue and pipeline impact, with the ability to connect marketing strategy to measurable business outcomes

Experience working cross-functionally with sales, product marketing, revenue operations, and marketing teams

Strong analytical and executive communication skills, with the ability to translate insights into recommendations and effectively present to senior leadership

Nice to Have

Experience operating in matrixed global organizations across multiple market units, segments, or geographies

Experience with enterprise campaign orchestration and personalization across multiple channels and audiences

$130,000 - $145,000 a year

The base salary range for this role is $130,000-$145,000. You may also be offered incentive compensation, bonus, restricted stock units, and benefits. Actual compensation is based on factors such as the candidate's skills, qualifications, location and experience. Final offers are determined through a holistic assessment and will vary within the posted range. Your Recruiter will share specific details based on your location and role during the hiring process.

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Why You’ll Love It Here

• Flexible time off

• 401k to help you save for the future

• Generous medical, dental, and vision coverage for full-time employees and their dependents

• A parental leave program that includes options for a paid night nurse, and a gradual return to work

• Infertility/ assisted reproductive services benefit

• Employee referral bonuses to encourage the addition of great new people to the team

• Snacks and beverages in the Office, along with fun events to celebrate

• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military

Outreach is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Senior Growth Marketing Manager, Global Strategic

Job Description - Senior Growth Marketing Manager, Global Strategic

Your Daily Adventures Will Include

Our Vision of You

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