Senior Institutional Enrollment Strategist

JOB SUMMARY

The Senior Enrollment Strategist is a high-level administrative and technical leader responsible for the architecture of the student recruitment funnel and developing a data-driven strategy for enrollment growth. Reporting to the Sr Vice President, Chief Academic Officer & Provost of ACHE, this role transcends traditional admissions by integrating advanced Search Engine Optimization (SEO), Digital Advertising, and Data Analytics into the institutional growth plan. In addition to recruitment analytics, the Strategist oversees the collection, maintenance, and analysis of alumni outcome data to support accreditation, reporting, and long-term institutional effectiveness. 

Beyond technical execution, the Strategist serves as an internal consultant to College Deans and a lead trainer for Executive Directors/Coordinators, ensuring that ACHE’s recruitment engine is both technologically sophisticated and human-centric.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

Digital Acquisition & Market Authority

• SEO Strategy: Lead organic growth by conducting deep keyword research into medical and health science education. Optimize website architecture and content to ensure ACHE outranks competitors for high-intent search terms.
• Performance Marketing: Manage and audit digital ad spends across Google Ads (SEM), LinkedIn, and Meta. Optimize for Cost Per Acquisition (CPA) and lead quality.
• Data Attribution: Build and maintain full-funnel dashboards to track a lead from the initial digital touchpoint to the final seat deposit.
• Marketing Alignment & Brand Cohesion: Coordinate closely with ACHE’s Marketing Department to ensure recruitment goals, messaging, and digital campaigns operate as a unified strategic approach. Maintain alignment on brand voice, content strategy, and campaign timing to maximize market visibility and institutional authority.

Strategic Partnership with Deans

• Advisory Support: Serve as a strategic enrollment advisor to the College and program Deans, offering data informed insights, guidance, and recommendations to strengthen recruitment outcomes. 
• Market Intelligence: Provide Deans with regional and national labor data to align program offerings with healthcare industry demands.
• Program Funnel Audits: Conduct regular performance reviews with each Dean to identify barriers in their specific program’s application process.
• Yield Engineering: Collaborate with faculty to design high-touch engagement events, providing Deans/Executive Directors/Coordinators with plans to personalize outreach to top-tier candidates.

Leadership & Staff Development

• Executive Coaching: Train Executive Directors on how to interpret digital marketing KPIs and translate them into localized recruitment tactics.
• Coordinator Mentorship: Develop a continuous sales & Customer Relationship Management mastery curriculum for Enrollment Coordinators to improve lead-to-applicant conversion rates.
• Digital Literacy: Standardize the use of CRM automation (EMP) across all departments to ensure data integrity and rapid lead response times.

Alumni Data Tracking and Outcomes Analysis 

• Oversee the collection of alumni outcome data from internal and external sources. 
• Maintain accurate and up to date alumni records and tracking systems. 
• Analyze alumni trends to support accreditation, reporting, and strategic planning. 
• Develop and refine sustainable processes for long term alumni data tracking. 
• Collaborate with internal stakeholders to translate alumni insights into actionable recommendations.

Core Competencies

• Willingness to get involved in an Ad campaign and present areas for potential growth and vision to the executive team.
• Innovative problem solving with a natural inclination to use technology (AI, automation, VR) to solve traditional recruitment bottlenecks.
• Relational diplomacy with the ability to navigate the unique hierarchy of academic medicine while driving change and accountability.
• Other duties as assigned by the Sr Vice President, Chief Academic Officer & Provost of ACHE or his/her designee.

QUALIFICATIONS AND CREDENTIALS

Education and Experience

Minimum Qualifications

• Master’s degree
• Experience in enrollment in graduate health or executive-level programs
• Experience with accreditation processes 
• Strong written, oral, and public communication skills 

Preferred Qualifications

• Master’s degree in Business, Data Analytics, Marketing or Higher Ed Leadership
• 8+ years in enrollment management or growth marketing, with a focus on health sciences
• Expert proficiency in Google Ads, SEMRush/Ahrefs, Google Tag Manager and GA4
• Mastery of Customer Relationship Management logic and automation
• Experience with “Predictive Modeling” in admissions
• Ability to translate complex data into actionable strategies for non-technical Deans and Executives
• Demonstrated success in strategic program growth and innovation 
• Experience in online and asynchronous program delivery 
• Engagement with national professional organizations 

Required knowledge, skills, and abilities

• Demonstrated leadership and strategic planning capability 
• Strong fiscal and operational management skills 
• Ability to foster collaborative academic environments 
• Expertise in systems-level healthcare leadership and executive education 
• Proficiency with technology and learning management systems 
• Commitment to academic excellence, integrity, and innovation 
• Demonstrate proficiency in computer skills, i.e. Microsoft Office
• Display professionalism for the college in all communication and interaction
• Ability to maintain confidentiality and privacy
• Ability to prioritize and organize numerous and varied assignments

ABILITIES AND COMPETENCIES ESSENTIAL TO THE FUNCTION OF THE JOB

Communication and Comprehension

ACHE is in full compliance with the Americans with Disabilities Act (ADA) and does not discriminate with regard to applicants or employees with disabilities and will make reasonable accommodations when necessary. The following are essential abilities and physical requirements for all positions at the college.

• Ability to orally communicate effectively with others with strong interpersonal skills and customer service orientation.
• Ability to work cooperatively with colleagues and supervisory staff at all levels.
• Ability to understand oral and written information, using the English language, and organize thoughts and ideas into effective forms of communication.
• Ability to make decisions which range from moderate to a significant impact on the immediate work environment, as well as outside contributors.
• Possess public communication skills that allow professional representation of ACHE to a variety of business and community customers and associates.
• Strong organizational skills.

Problem Solving

• Intuitively able to reason, analyze information and events, and apply judgment in order to solve problems of both a routine and complex nature.
• Expertise in negotiation.

Physical and Sensory Abilities

• May be exposed to short, intermittent, and/or prolonged periods of sitting and/or standing in performance of job duties.
• May be required to accomplish job duties using various types of equipment/supplies to include, but not limited to pens, pencils, calculators, computer keyboards, telephone, etc.
• May be required to transport oneself to other campus offices, conference rooms, and on occasion, to off-campus sites to attend meetings, conferences, workshops, seminars, etc.
• May require significant travel or work away from campus.
• Requires attendance at events representing ACHE both within as well as outside of the college setting.
• Frequently required to work at a desk, conference table or in meetings of various configurations.
• Frequently required to see for purposes of reading matter.
• Frequently required to hear and understand speech at normal levels.
• Occasionally required to lift items in a normal office environment.
• Frequently required to operate office and presentation equipment.

If you need assistance in the application process because of a disability, or any other reason, please contact Vicki Broadaway, Vice President and Chief People Officer, at 479.308.2290 or [email protected].

Arkansas Colleges of Health Education is an equal opportunity employer.