Senior Lead, Digital Marketing

Job Description

Welcome to AMN Healthcare: Where Your Career Becomes the Next Big Success Story!

Ever wondered what it takes to build one of the largest and most successful healthcare staffing and total talent solutions companies? It takes trailblazers, innovators, and amazing people like you. At AMN Healthcare, we don't just offer jobs; we pave the way for incredible careers.

Why AMN Healthcare? Because You Deserve the Best:

Forbes Recognition: We don't just make lists; we make headlines. AMN Healthcare proudly claims a spot on Forbes' prestigious lists not once, but twice! We're among the "Best Large Employers for Women," a testament to our commitment to excellence.
SIA Approval: Acknowledged by Staffing Industry Analysts (SIA) as one of the "Rapidly Advancing Staffing Firms," we have no plans to decelerate in the future.
Incredible Futures: Join a team that doesn't just talk about building the future; we're shaping it. Discover how AMN Healthcare is crafting incredible futures, one amazing career at a time.
Job Summary

The Senior Lead, Digital Marketing champions candidate experience (CX) projects and executes omnichannel marketing initiatives. This role drives strategy for omnichannel marketing campaigns and candidate experience (CX/UX). In addition, the role engages in conducting VOC studies and identifying innovative methods and technologies to improve the candidate experience.

Job Responsibilities
Strategize for omnichannel journeys to increase personalization and automation
Uses journey maps to visualize the candidate experience and identify opportunities to increase candidate engagement and improve conversion rates
Uses A/B testing & experimentation to test hypotheses for omnichannel communications
Uses marketing automation platforms and web analytics tools to develop tests and optimize omnichannel marketing campaigns (email, sms, push & in-app notifications)
Works with internal stakeholders to builds journey maps and document business processes and workflows
Develops best practices for omnichannel communications to train internal resources
Balances multiple projects with internal resources
Recommends new features/functionality based on market innovations, customer experience, and conceptualization
Tracks and analyzes reporting results for omnichannel marketing campaigns, web analytics, mobile app usage, and candidate lifecycle metrics
Manages MarTech platforms and provides support for platform users
Key Skills Ability to build journey maps, document the holistic candidate experience (CX), and identify opportunities to improve engagement and automation
Experience with omnichannel (or multichannel) marketing campaigns and communications (push, in-app, sms, email, chat)
Experience cross-platform candidate experience (CX) across mobile app, web app, and social media properties
Ability to write marketing requirement documents and work closely with shared resources in areas of design, content, search marketing, and brand management
Experience with website analytics and paid media
Qualifications

Education & Years of Experience Bachelor's Degree plus 5-7 years of work experience OR High School Diploma/GED plus 9-11 years of work experience
Additional Experience Experience in web marketing and/or web project management
Experience in search engine optimization implementation
Work Environment/Physical Requirements Work is performed in an office/home office environment.
Team Members must have the ability to operate standard office equipment and keyboards.

AMN Healthcare will provide reasonable accommodations to qualified individuals with disabilities to enable them to perform the essential functions of the job.

Our Core Values

• Respect • Passion • Continuous Improvement • Trust • Customer Focus • Innovation

At AMN Healthcare, our diversity, equity, and inclusion philosophy is grounded in the belief that we should respect all voices, seek different perspectives, and succeed when we act together as a positive force for all of humanity. AMN Healthcare strives to foster a workplace of belonging where all team members can be their authentic selves, where we can apply our collective skills to innovate solutions that empower the future of care. AMN Healthcare is an equal opportunity employer.

We have learned of fraudulent activities where bad actors masquerade as recruiters, offering fictitious job opportunities in exchange for service or processing fees. Please exercise caution and due diligence when reviewing job offers. Verify the sender's email address carefully. AMN representatives will always communicate via official company email accounts and never through free email services such as Yahoo, Gmail, or Hotmail. Additionally, AMN representatives do not and will not require applicants to provide any form of payment to accept a job offer, including but not limited to any service or processing fees.

Pay Rate
$101,000 - $120,000 Salary
Final pay rate is dependent on experience, training, education, and location.