(Senior) Lifecycle Marketing Manager, New Ventures

About us

Pomelo Care is the national leader in evidence-based healthcare for women and children. We deliver personalized, high-quality clinical interventions from reproductive care and pregnancy, infant care and pediatrics, to hormonal health through perimenopause and menopause, with long-term preventive care and condition management. Our model delivers 24/7 multispecialty care to address the medical, behavioral, and social factors that most significantly impact outcomes for women and children. We partner with payers, employers, and providers to expand access to quality healthcare across the system.

Role Description

Your North Star: Drive the zero-to-one launch of Pomelo’s newest women’s health offering by building a best-in-class lifecycle and retention program that inspires deep patient trust and long-term engagement.

What you'll do:

• Own day-to-day execution of all lifecycle channels and the overarching retention marketing strategy for our newest venture


• Build the 0-to-1 testing engine for retention, creating and optimizing automated messaging journeys to ensure new patients stay engaged with our expanding health offerings


• Collaborate with Clinical and Operations teams to identify friction points and develop initiatives that increase Lifetime Value (LTV), quality of care, and patient satisfaction


• Partner closely with the Head of Growth to ensure a seamless full-funnel experience, bridging the gap between new patient acquisition and long-term adherence


• Synthesize data and qualitative insights from our new patient cohorts to drive fast, efficient learning and optimize the end-to-end funnel


• Collaborate with Clinical teams to ensure all lifecycle communications reflect our evidence-based care model and build trust in these sensitive new categories

Who you are:

• 2-5 years of experience in DTC lifecycle marketing, ideally with experience in a 0-to-1 growth environment where you’ve had to build and scale channels from scratch


• ‘Hands-on-keyboard’ expert who has owned and operated email and SMS channels at a sizable business (e.g., ~6-figure revenue) with a heavy emphasis on retention and subscription


• A builder who thrives in ambiguity, moving quickly from idea to test while balancing brand building with short-term performance needs


• Strong balance of ‘right brain’ and ‘left brain’ — you enjoy balancing creative ideation with data-driven decision making


• Exceptional written and verbal communication skills, with the ability to translate data into actionable insights and drive alignment across cross-functional and external partners

Bonus points if you have any of the following:

• Familiar with Braze, with experience building complex logic or multi-channel flows


• Background in women’s health or another highly regulated category

Why you should join our team

By joining Pomelo, you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup where you will have a profound impact on the patients we serve. And you'll learn, grow, be challenged, and have fun with your team while doing it.

We strive to create an environment where employees from all backgrounds are respected. We value working across disciplines, moving fast, data-driven decision making, learning, and always putting the patient first. We also offer:

• Competitive healthcare benefits


• Generous equity compensation


• Unlimited vacation


• Membership in the First Round Network (a curated and confidential community with events, guides, thousands of Q&A questions, and opportunities for 1-1 mentorship)

At Pomelo, we are committed to hiring the best team to improve outcomes for all mothers and babies, regardless of their background. We need diverse perspectives to reflect the diversity of problems we face and the population we serve. We look to hire people from a variety of backgrounds, including but not limited to race, age, sexual orientation, gender identity and expression, national origin, religion, disability, and veteran status.

Our salary ranges are based on paying competitively for our company’s size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Pomelo Care. In accordance with New York City, Colorado, California, and other applicable laws, Pomelo Care is required to provide a reasonable estimate of the compensation range for this role. Individual pay decisions are ultimately based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity. A reasonable estimate of the current salary range is $100,000-140,000. We expect most candidates to fall in the middle of the range. We also believe that your personal needs and preferences should be taken into consideration, so we allow some choice between equity and cash.

Potential Fraud Warning

Please be cautious of potential recruitment fraud. With the increase of remote work and digital hiring, phishing and job scams are on the rise with malicious actors impersonating real employees and sending fake job offers in an effort to collect personal or financial information.

Pomelo Care will never ask you to pay a fee or download software as part of the interview process with our company. Pomelo Care will also never ask for your personal banking or other financial information until after you have signed an offer of employment and completed onboarding paperwork that is provided by our People Operations team. All official communication with Pomelo Care People Operations team will come from domain email addresses ending in @pomelocare.com.

If you receive a message that seems suspicious, we encourage you to pause communication and contact us directly at [email protected]  to confirm its legitimacy. For your safety, we also recommend applying only through our official Careers page. If you believe you have been the victim of a scam or identity theft, please contact your local law enforcement agency or another trusted authority for guidance.