Senior Lifecycle Marketing Manager-Home Loans (Temp-Contractor)

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The team
You will be joining the SoFi Borrow Group's Lifecycle Marketing Team. We're a high-impact, high-visibility, values-driven group, and we sit at the heart of it all. While this role requires durability, our team's consistent success comes from valuing people. As such, you can count on leadership to focus on and invest in your needs and growth. Team Mission: Enable incremental scalable growth and multiply lifetime value by deeply engaging every SoFi member.
The role:
This is a 6-month temporary contract to provide coverage during parental leave.
While full-time employment cannot be guaranteed, we always do what we can to retain top talent

Your role is the strategic lifecycle marketing lead for one of our four Borrow product verticals: Home Loans.

The Home Loans business is comprised of several verticals: purchase mortgages, refinance mortgages and home equity loans (emerging business)
You will lead a team of 3 mid-level lifecycle marketing strategists
You and your team are responsible for delivering ~50% of the Home Loans business revenue
As a strategist, your job is to identify opportunities to drive incremental business growth.
Functionally, we want you to do this by knowing--intimately--your customer and personas associated with each vertical and to curate interactions with the customer at every stage of the user lifecycle: awareness, acquisition, activation, onboarding, engagement, retention, churn prevention, winback and loyalty.
The channels you own to curate those experiences are: outbound channels: email, push notifications, SMS ad spaces behind the login wall: in-app messages, content cards, inline product ads
The existing omni-channel Home Loans Lifecycle Marketing Program you will manage consists of both campaign-driven work and evergreen nurture program development and iteration

Note: this role is supported by a marketing production/operations team

What you'll do:

Partner with finance and product marketing to deliver a channel-level quarterly forecast
Establish quarterly objectives and key result targets that align with marketing and business priorities
Lead and coach your team to establish priority initiatives that will accomplish quarterly OKRs
Be accountable for and report on performance with marketing and business leadership
Ideate on ways to pivot if/when program performance isn't hitting target
Collaborate with:
Product Marketing
Lifecycle Marketing leadership team
Product Managers and Engineering
Lifecycle Marketing Tech & Ops
Paid channel owners
Creative Studio
Sales/MLO partners

What you'll need:

Target candidate profile

Sector: Experience in fintech, finserv and/or tech sectors (preference for fintech)
Domain: Deep expertise and proven success in driving business growth at scale through lifecycle marketing (ideal: also product marketing)
Scale: Experience owning 50% of the business' revenue
Superpower: Expert in building strong working relationships and establishing domain credibility within a matrixed organization

Required background and experience:

Education: Bachelor's Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience)

Preferred: MBA or other advanced degree

YOE: 7+ years of direct-to-consumer lifecycle marketing strategy experience, leveraging channels such as: email, in-app, push, and SMS

Preferred: 2+ years of experience in marketing in the mortgage industry

Role: Experience leading a team and providing real-time mentoring and coaching
Skills:

Strong analytical chops with experience using various testing methodologies
Presenting to executive leadership
Comfortable and confident navigating ambiguity
Expert level communication (in EQ, style and brevity)

Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate's experience, skills, and location.

To view all of our comprehensiveand competitivebenefits, visit our Benefits at SoFi page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [email protected].
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Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.
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