Senior Lifecycle Marketing Specialist (Remote)

About us

We’re iubenda, the team turning compliance into a growth engine. We help over 110K businesses all around the world build trust, boost performance, and grow without limits. Now part of team.blue (https://team.blue/), we’re scaling privacy tech with confidence, creativity, and a little bit of attitude. Join a team that moves fast, thinks big, and makes privacy feel exciting again!

The proposed salary range (the final offer will be based on experience and seniority) is €39,600 – €60,000 gross annual total compensation, plus benefits (as listed in the relevant section below).


Mission & Core Purpose

You will build the lifecycle engine that turns a new signup into an activated user, an activated user into a paying customer, and a paying customer into a retained, growing one across all four brands.
This is a strategy role, not just an execution one. Lifecycle marketing is your primary channel, and you own it end to end: strategy, segmentation, copy, build, measurement, and iteration. We're not looking for a campaign executor; we're looking for someone who can read our funnel data, understand what our customers actually need, and build always-on programs that serve them.
You will report to the Director of Growth, working closely with the Monetization Principal, the Conversion Rate Optimization Principal, Product, and Marketing. Your work is measured by MRR and retained revenue, not by emails sent.


Key Responsibilities

• At least 6 years of experience in lifecycle, CRM, or email marketing in B2B SaaS, with clear ownership of programs and not only execution;

• Proven results in a product-led or self-serve model. You have moved activation, free-to-paid conversion, expansion, or churn numbers and can walk us through exactly how;

• Hands-on with a marketing automation platform (Vero, HubSpot or similar). You can build a multi-branch, event-triggered workflow on your own;

• Comfortable in a product analytics tool (Amplitude or similar). You build your own funnel and retention analysis;

• Analytical, curious, and experimental by default. You start from data, form a hypothesis, test it, and stay honest when the result says you were wrong;

• Autonomous. There is nobody here to hand your execution to, and you will set your own priorities inside agreed goals;

• Full professional proficiency in English.

  Location

At iubenda we believe in full-remote. You are free to work from anywhere in the world. If you prefer a hybrid model, you can work from one of our offices in Milan or Bologna.


Benefits

• Remote work Work 100% remotely, or from our offices, whatever works best for you. We are fully structured for seamless remote onboarding and collaboration.

• Company retreats ️ Once a year, we hold fully paid, week-long retreats in beautiful locations such as Venice, Athens, and Palermo, where we work, connect, and recharge together.

• All-in-One flex budget A yearly sum of up to 1.000€ that you can tailor to your personal needs, whether it’s private health coverage, meal vouchers, childcare, learning, fitness, or other lifestyle choices. You can invest in what matters most to you (total amount, availability of specific services, payment method, and taxability may vary depending on local regulations).

• Work equipment supply scheme A policy designed to help you create the perfect setup and perform at your best.

• Collaborative, multicultural team Join a team of talented, international colleagues in a friendly, open, and highly collaborative environment.
  
  
  Please send your CV in English.
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  Privacy
  By applying, you hereby declare that you have read and understood our privacy policy (https://www.iubenda.com/privacy-policy/96274994). To ensure a fair selection process and verify your identity, we may ask you during video interviews to disable virtual backgrounds or filters, show an ID, or answer follow-up questions. If you need an alternative arrangement, please let us know, and we will accommodate.