Senior Manager, Amazon Advertising | US Brands

About THG 

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. 

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. 

With us, you’ll go further, faster. What are you waiting for? 

Life at THG Beauty 

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader. 

Why be a Senior Manager, Amazon Advertising at THG Beauty? 

The Senior Manager, Amazon Advertising, will lead the development, execution, and optimization of advertising strategies across Amazon’s 1P (Vendor Central) and 3P (Seller Central). This role will manage high-impact performance marketing campaigns that drive traffic, increase brand visibility, and enhance profitability. Collaborating with Brand Managers, Brand Marketing/ Social teams as well as Amazon Account Managers, this role will provide media expertise, coordinate with external advertising agencies/ creator partners, and leverage country-specific marketplace aggregators to maximize ROI and brand growth.

The ideal candidate has extensive knowledge of Amazon’s advertising ecosystem, including DSP, Sponsored Products, and Sponsored Display, and is highly skilled in setting up, managing, and optimizing campaigns with the ability to tell the data story while making optimization recommendations. They will possess a strategic, data-driven mindset with the ability to work seamlessly with cross-functional teams, partners, and third-party vendors.

As Senior Manager, Amazon Advertising , you’ll:  

Advertising Strategy Development & Execution

• Develop and execute comprehensive advertising strategies across PPC and DSP channels for Amazon 1P and 3P to drive traffic, maximize ad sales, and boost overall profitability.


• Lead media planning and execution for campaigns across Amazon DSP, Sponsored Products, Sponsored Brands, and Sponsored Display, adapting strategies to meet each unique regional marketplace requirement.


• Set up, monitor, and optimize campaigns to ensure performance goals are met, including brand visibility, conversion rates, ROI, and New-to-Brand (NTB) metrics.

 Campaign Optimization & Performance Analysis

• Leverage Amazon tools (Brand Analytics, AMC, Ad dashboards) and marketplace-specific data to make data-driven adjustments to improve campaign effectiveness on a daily, weekly, and monthly basis.


• Conduct robust keyword research, audience segmentation, and bid optimization to enhance targeting, reach, and relevance across all live campaigns.


• Perform rigorous A/B testing and ongoing analysis to identify opportunities for campaign improvements and conversion optimization.


• Lean in and challenge external agencies and third-party measurement tools to ensure data integrity, optimal performance, and forward motion.

 Cross-Functional Collaboration & Partnership Management

• Collaborate closely with Amazon Representatives and brand leaders to align advertising efforts with broader brand objectives and marketplace strategies.


• Partner with cross-functional teams, including Brand Managers, Content, Creative, Social, and Sales, to ensure cohesive messaging and seamless execution across digital channels.


• Coordinate with external advertising agencies, creator partners, and country-specific marketplace aggregators, leveraging their insights and resources to optimize campaign performance.

 Data-Driven Reporting & Insights

• Regularly analyze campaign performance data to effectively communicate actionable insights and strategic recommendations to stakeholders.


• Track core KPIs and report on media performance, identifying trends, gaps, and areas for improvement to support revenue growth and maximize budget efficiency.


• Present key findings, data stories, and strategic recommendations to senior leadership, highlighting initiatives that drive measurable impact across global marketplaces.

What skills and experience do I need for this role? 

• 2-4 years of direct Amazon Advertising Management experience across both 1P (Vendor Central) and 3P (Seller Central).


• Deep, extensive knowledge of the Amazon advertising ecosystem, including hands-on experience setting up, managing, and optimizing DSP, Sponsored Products, Sponsored Brands, and Sponsored Display.


• Proven ability to work with advanced Amazon measurement tools such as Amazon Marketing Cloud (AMC) and Brand Analytics.


• A strategic, data-driven mindset with a proven ability to "tell the data story" and translate complex metrics into actionable insights for senior leadership.


• Advanced proficiency in Microsoft Excel (specifically lookups, pivot tables, and charts) and PowerPoint for high-level data manipulation and reporting.


• Strong collaboration skills with experience managing external agencies, third-party vendors, or marketplace aggregators.

What’s in it for me? 

• Salary: $110,000 to $120,000


• Hybrid Work Model - 3 days office/2 days home


• Medical, Dental, Vision plans
  


• 401K matched up to 5%


• Generous PTO (Paid Time Off)


• Short and long-term disability


• Exclusive employee discounts off THG Brands

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.