Senior Manager, Analytics & Insights

Role: SR. MANAGER, ANALYTICS AND INSIGHTS

Location: LAKE MARY, FL (Hybrid Onsite (Tuesday/Thursday), 1035 Greenwood Blvd., Suite 401 | Lake Mary, FL 32746

Duration: 12 Month Contract TO Hire

SUMMARY
The Senior Manager of Marketing Analytics owns the organization's marketing measurement function, hands-on.
There is no team — this person designs the framework, builds the reports, pulls the data, and delivers the insights that drive marketing decisions.
The role covers the full measurement lifecycle: data quality standards, attribution modeling, web analytics instrumentation, and campaign reporting.
Every major marketing initiative runs through this role for measurement. We're looking for someone who wants to build an analytics function, not inherit one.

RESPONSIBILITIES
Analytics Strategy & Measurement Framework

• Own the marketing analytics strategy — what to measure, how, and how to close data gaps.
  


• Audit current metrics, identify data quality issues and gaps, and build a roadmap to fix them.
  


• Build the measurement framework: campaign performance, funnel efficiency, channel attribution, audience quality, and web behavior.
  


• Evaluate and improve the analytics tech stack, including attribution platforms, BI tools, and CRM integrations.
  

Campaign & Channel Analytics

• Build and maintain campaign scorecards across events, membership acquisition, and digital campaigns — tracking registrations vs. goal, revenue, funnel conversion, audience quality, and channel ROI.
  


• Flag underperforming channels and data integrity risks before they affect decisions.
  


• Own the attribution model connecting marketing activity to registration, membership conversion, and renewal.
  


• Deliver campaign post-mortems: what happened, why, and what changes next.
  

Web Analytics & Tracking

• Own GA4, GTM, event tracking, and data validation across digital properties.
  


• Partner with the Web team: write tracking requirements, review implementations, QA output, and troubleshoot and fix issues directly.
  


• Monitor traffic, engagement, and conversion paths, and turn findings into clear recommendations.
  

Reporting & Stakeholder Communication

• Build and maintain BI dashboards for real-time reporting to marketing leadership.
  


• Deliver regular and ad hoc reports with clear recommendations.
  


• Present findings to senior leadership.
  


• Serve as the analytics resource for campaign managers, content leads, and marketing ops.
  

REQUIREMENTS

• 5+ years in marketing analytics, digital analytics, or related field, with a strong individual contributor track record. Non-linear career paths welcome.
  


• Bachelor's degree required; advanced degree in a quantitative or marketing field preferred.
  


• Experience building an analytics function, ideally as the sole embedded analyst.
  


• Fluent in GA4 and GTM; can build a tracking plan from scratch.
  


• Strong SQL skills.
  


• Experience with a BI tool (Looker, Tableau, Power BI, or similar).
  


• Familiar with CRM/marketing automation platforms (Salesforce, HubSpot, or similar).
  


• Skilled in attribution modeling, funnel analysis, and subscription economics.
  


• Comfortable moving between tactical analysis and strategic planning.
  


• Treats data quality as a core responsibility.
  


• Thrives in ambiguity — takes initiative without a defined playbook.
  


• Builds relationships across Web, Marketing Ops, Campaign Managers, Finance, and Technology.
  


• Communicates complex data clearly to technical and non-technical audiences.
  


• Presents recommendations with confidence, even when the data is inconvenient.