Senior Manager, Category Management and Digital Activations

Overview:

The Senior Manager, Category Management and Activations is a steward of the digital business and is tasked with accelerating growth through full price activations. Responsible for building the US Ecommerce category and activation calendar for icon launches for executing against each activation (inclusive of any partnerships, assets, and campaigns). Cross-functionally partner with all relevant marketing functions while developing the activation strategy. Will also drive the digital content creation and digital marketing efforts via briefing in campaigns. Additionally, will execute the online merchandising strategy (i.e. category placements, filters, search terms, etc.), to hit KPIs and ultimatelyrevenue growth. 

Key Responsibilities:

• Design and implement holistic full price activation strategy for new products and/or categories to meet sales objectives and manage inventory appropriately

• Manage implementation and execution of digital content in alignment with business strategy

• Partner with channel owners to create and drive campaign content and copy briefs for Creative team
• Strong cross-functional influence and communication skills, with a track record of building alignment across internal and external teams
• Ability to lead, prioritize, and manage multiple projects simultaneously while remaining adaptable and forward-thinking
• Drive digital merchandising strategy and ensure execution for product categories

• Accountable for category health including topline/bottom line financials, assortment sell through and productivity

• Identify opportunities within categories to optimize and maximize product performance

• Ensure product readiness (PDP’s, inventory, copy and image, metadata) for product launches

• Identify activation opportunities to optimize and maximize product performance

• Develop roadmap and activation plans for seasonal campaigns to drive sales during key retail moments​

• Manage implementation and execution of onsite digital content in alignment to the US full price business strategy, partnering with the Operations Team to apply the content changes to the site

• Serve as a liaison between Digital and the larger Reebok organization by sharing information, facilitating cross-functional conversations, and driving toward key business objectives

• Analyze and share activation performance, digital-first insights, and best practices applying key learnings to future activations

• Bachelor’s degree with deep understanding of eCommerce
• 5+ years of comprehensive digital ecommerce experience: category management, activations, merchandising or marketing fields
• 1-2 years people management experience
• Must be skilled at using analytics to drive decision-making
• Strong technical skills and prior experience managing digital
• Stakeholder management and excellent communication skills – verbal and written
• Strong understanding of Shopify and corresponding apps