In this role, you will support our enterprise's ambition to achieve $6B in sales by 2030 with a +20% Return on Sales (ROS). You will be responsible for designing, optimizing, and governing our ideal conversion process from lead generation to sale. Leveraging your deep sales expertise alongside advanced process design and technology strategy, you will lead the implementation of Salesforce as our primary CRM platform, identify complementary tools or modules, and establish a clear roadmap for transformation. A critical aspect of your responsibilities will be to bring together senior regional sales leads and other key stakeholders to ensure alignment and adoption across the organization. Strategic Process Design & Governance: Architect the end-to-end lead-to-sale conversion process, establish governance and best practices, and facilitate cross-functional collaboration by engaging senior regional sales leaders, marketing, operations, and other stakeholders. Technology Leadership: Lead Salesforce implementation and roadmap planning; evaluate and recommend add-on modules or integrations to address specialized needs. Stakeholder Engagement & Change Management: Build and lead a cross-functional steering committee representing all stakeholders in the conversion process; drive change management and training initiatives for new workflows and tools. Roadmap Development: Establish a 24-month roadmap outlining major milestones for process optimization, technology deployment, and adoption phases; ensure roadmap aligns with organizational growth objectives and resource planning. Performance & Analytics: Define KPIs for conversion stages and monitor performance at an executive level; deliver insights and recommendations to senior leadership for ongoing optimization. Bachelor's degree from an accredited institution. Minimum 10 years of professional experience including in sales management. Experience with leading a large scale business/CRM transformation. MBA or Executive Business Education preferred, from an accredited institution. Proven leadership in sales operations, process design, or CRM strategy. Direct people management experience preferred but not required. Deep understanding of sales methodologies and customer lifecycle management. Strong ability to identify and integrate add-on modules or third-party solutions. Exceptional communication and stakeholder management skills, with experience leading cross-functional teams. Strong analytical skills with experience in forecasting and funnel management. Exceptional influencing and collaboration skills; ability to lead through others without direct authority. Familiarity with CRM systems (notably Salesforce), sales analytics tools, and business intelligence platforms. Background in business process reengineering or operational excellence. Familiarity with marketing automation and lead scoring strategies. We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law. Qualified applicants with arrest or conviction history will be considered regardless of their arrest or conviction history, consistent with the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act and other local laws. You do not need to disclose your conviction history or participate in a background check until a conditional job offer is made to you. To request a disability-related reasonable accommodation to assist you in your job search, application, or interview process, please call us at 1-800-836-6345 to discuss your specific need. Only accommodation requests will be accepted by this phone number. We know that good benefit programs are important to employees and their families. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.
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