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CALSTART is a mission-driven industry organization focused on transportation decarbonization and clean air for all.
For over 30 years, it’s been CALSTART’s mission to develop, assess, and implement large-scale, zero-emission transportation solutions to mitigate climate change and support economic growth. CALSTART works with businesses, organizations, governments, and communities to create real-life impact toward clean air and equitable access to clean transportation for all. CALSTART provides scientific, technical and policy support for regulatory development and clean technology and infrastructure acceleration.
Duties & Responsibilities
-Develop and implement an integrated communications plan aligning with CALSTART’s mission, programs, and policy initiatives.
-Establish and maintain a consistent brand voice and messaging for CALSTART and each program/initiative, ensuring alignment across all channels.
-Serve as a thought partner to program leads and policy teams to translate technical objectives into compelling, funder- and stakeholder-ready narratives.
Public Relations and Media Outreach
-Proactively secure media coverage across national, trade, regional, and digital outlets; build and maintain strong relationships with journalists and editors.
-Prepare press materials, talking points, op-eds, policy briefs, and briefing documents for leadership.
-Manage media inquiries, coach spokespeople, and arrange interviews or events as needed.
Content Strategy and Storytelling
-Own creation of high-quality content (press releases, blog posts, newsletters, annual reports, impact dashboards, case studies, capability briefs).
-Oversee design and production of multi-channel assets (PPTs, fact sheets, social media, website content) in collaboration with internal teams and external vendors.
-Lead storytelling for program successes, pilots, deployments, policy wins, and research findings.
-In conjunction with the web team, develop digital strategy for web presence on CALSTART.org that furthers the mission of the organization
-In collaboration with Integrated Marketing teams, develop strategies for social media engagement and email marketing that amplify our messages, and extend our reach.
-Monitor analytics, measure impact and adjust tactics to improve reach, engagement and message pull through.
Stakeholder Engagement, Collaboration and Events
-Plan and execute events, briefings, roundtables, and webinars that connect CALSTART with policymakers, funders, industry partners, and other stakeholders.
-Prepare senior leadership for appearances and briefings; represent CALSTART at external events when appropriate.
-Coordinate with a small but mighty communications team and cross-functional partners.
-Roll up your sleeves to contribute directly to writing, editing, and project execution while fostering collaboration across departments.
Metrics, Reporting, and Compliance
-Develop and track KPIs for communications performance (media impressions, share of voice, website traffic, campaign engagement, donor/partner awareness).
-Ensure compliance with donor communications policies and appropriate disclosure for funded programs.
Qualifications
- Bachelor’s degree required; Master’s degree in Communications, Public Affairs, Journalism, Marketing, or a related field preferred.
- 7–10+ years in communications, public relations, or related roles; experience in automotive, clean transportation, or nonprofit sectors strongly preferred.
- Experience promoting policy initiatives as part of a broad communications portfolio at the Federal, State or Local level required.
- Exemplary writing and storytelling ability with a demonstrated portfolio of high-quality materials (press materials, op-eds, reports, briefs).
- Strong media relations instincts; proven success securing coverage and managing crises.
- Ability to translate technical topics into clear, accessible messaging for diverse audiences.
- Comfortable working in a fast-paced, mission-driven environment; proactive, problem-solving mindset; hands-on “do-it Senior Manager, Communications
- Collaborative by nature with the ability to work cross-functionally and influence without formal authority.