Senior Manager, Digital Experience

Position Information

Hiring Manager:

Director of Marketing Operations

Department:

Marketing

Department Overview

The Marketing Department is responsible for planning and executing programs to grow revenue, increase market share and enhance the Firm’s brand. The department focuses on strategic marketing initiatives across key stakeholder groups and leverages a wide range of engagement tactics to build recognition of Golub Capital as the premier firm in its markets. Key stakeholder groups include private equity sponsors, investors, financing partners and employees. Centralized departmental functions include marketing content and strategy, communications and PR, advertising, event management, digital marketing and creative services. The Marketing Department collaborates closely with Firm leadership, the Investor Partners Group, Human Resources and the Sponsor Finance Team to develop strategic marketing plans in line with business objectives.

Position Responsibilities

The Digital Experience role is responsible for day-to-day management, strategic direction and continuous optimization of the firm’s website ecosystem. Sitting at the intersection of website operations and UX/UI strategy, this role will lead the ongoing evolution of the firm’s digital experience, including platform capabilities, user experience, design systems and analytics. You will partner closely with internal teams and external agencies to drive major digital initiatives, including platform migrations and enhancements, launches and redesigns. This role will also support the firm’s upcoming website globalization initiative by helping assess platform and technology requirements and refining user experiences to enable scalable, cohesive experiences as we expand into more markets.

Responsibilities include, but are not limited to:

• Own the day-to-day management and long-term evolution of the firm’s 6 websites, supporting ongoing optimization and the transition to a scalable global website model.
• Act as the primary website product owner, setting standards, governing usage and ensuring the site remains accurate, compliant, accessible and high performing.
• Plan and lead major website initiatives, including redesigns, platform upgrades, CMS migrations and new site launches, from strategy through execution.
• Conduct ongoing site audits and evaluations to identify opportunities related to usability, design consistency, content effectiveness, accessibility and performance.
• Execute and apply user research, audience analysis, competitive reviews and stakeholder input to inform experience decisions.
• Translate user needs and business goals into clear experience requirements, including user journeys, wireframes, prototypes and functional specifications.
• Partner with content owners to manage website content strategy and execution, ensuring content is structured, findable, up to date and aligned with brand and regulatory standards
• Define and own the web analytics ecosystem (GA4, GTM and dashboards) and performance measurement including KPIs, dashboards and reporting to drive continuous improvement.
• Serve as hands-on backup across the digital team as needed, supporting day-to-day execution, platform management and issue resolution across digital platforms.

Candidate Requirements

Qualifications & Experience:

• Bachelor’s degree in related field or equivalent education required
• 10+ years of experience designing and managing website experiences, preferably in financial services targeting both institutional and intermediary audiences
• Advanced, hands-on experience with CMS/DXP platforms such as WordPress, Adobe Experience Manager (AEM), Sitecore or equivalent systems
• Experience conducting user research including competitive analysis, stakeholder interviews and synthesizing insights to inform strategy
• Strong UX/UI experience, including defining user journeys and experience frameworks, and creating wireframes and prototypes to bring concepts to life and guide development efforts
• Working knowledge of digital analytics (GA4, GTM) and how to apply insights to UX and optimization efforts
• Experience contributing to or governing design systems or digital standards
• Consistently demonstrates high energy, a sense of urgency and the ability to work effectively in a fast-paced, innovative environment
• Programming experience in HTML, CSS and JavaScript is a plus
• Enthusiastic about working in office and creating a Gold Standard hybrid work culture

Critical Competencies for Success

Our Gold Standards Model defines key behaviors and competencies across 4 dimensions:  Leadership, Achieving Results, Personal Effectiveness and Thinking Critically. These behaviors and competencies drive our ability to win together.

• Leadership:  Role models in this area consistently focus on the right goals and priorities and continually develop themselves and others. Always team players, they influence and engage with others to contribute to a supportive and inclusive culture where all feel welcome.
• Achieving Results:  Role models in this area are high achievers who develop careful plans and deliver consistently and effectively. They hold themselves and others accountable for delivering high quality results, and they remove barriers to ensure others can contribute and grow.
• Personal Effectiveness:  Role models in this area build strong relationships, treat others with respect and communicate effectively. They are driven to exceed expectations and are adaptable to changing circumstances.
• Thinking Critically:  Role models in this area understand our business, rely on analytical reasoning and seek diverse perspectives to solve problems. They are forward thinking, anticipating issues and addressing them in advance.

The department-specific competencies define the knowledge, skills and abilities that are needed to successfully perform the functional or technical work of this role.

• Marketing Strategy:  Develops integrated marketing campaigns targeted at private equity firms and investors. Evaluates outcomes based on business outcomes and applies learnings.
• Storytelling:  Combines a strong understanding of competitors and clients to differentiate our capabilities and remain top of mind.
• Project Management:  Leads complex project plans, drives progress and tracks timelines. Identifies the resources and materials needed for success.
• Analytics:  Identifies relevant Key Performance Indicators (KPIs) and interprets data to evaluate marketing programs and inform strategy and business decisions.

Compensation and Benefits

For New York Only: It is expected that the base salary range for this position will be $150,000 to $200,000. Actual salaries may vary based on factors such as skills, experiences and qualifications for the role. The total compensation package for this position may also include other elements and discretionary awards in addition to a full range of medical, financial and / or other benefits (including 401(k) eligibility and various paid time off benefits such as vacation, sick time and parental leave) dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, the employee will be in an ‘at-will position’ and the Firm reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time including for reasons related to individual performance, Firm or individual department / team performance and market factors.

Golub Capital is an Equal Opportunity Employer.

Due to the highly regulated nature of Golub Capital’s business and because of the sensitivity of the information that all personnel have access to, Golub Capital performs extensive and thorough pre-hire screens to ensure that its personnel act with expected levels of integrity, professionalism and personal responsibility.

Please review Golub Capital’s US Job Applicant privacy notice and, for California residents, the California Applicant privacy notice for information on how your personal data is collected, processed and stored.