Senior Manager, Email Marketing

Description
The Senior Manager, Email Marketing, serves a critical operational and analytical role, leveraging expertise in Salesforce and marketing strategy to continually drive sales and marketing transformation for the entire Mount Sinai Health System, including seven hospitals, one medical school, and more than 300 locations. S/he will be responsible for the management and execution of loyalty email and SMS campaigns on the Salesforce Marketing Cloud platform. The ideal candidate has a demonstrated understanding of email strategy and uses insights to drive campaign efficiency and effectiveness. The role will require a mix of analytics, project management, and the ability to execute and assess the performance of campaigns.Reports to Senior Director, Digital Marketing.

Responsibilities
End to end management of all Salesforce email and SMS campaigns .

Activities include:

Developing the email and SMS strategy and manage content
Setting up and deploying email and SMS marketing campaigns, including the QC of all campaigns to validate creative content, links, and copy
Analyzing campaign performance, reporting on key metrics and providing actionable insights based on available data

Manage email customer database, including extracting strategic insights from database to drive actionable segmentation
Increase the impact of email campaigns with A/B testing and content optimization
Set up and monitor email journeys, and automation with static and dynamic content with actionable trigger points to drive patient conversions
Analyze campaign results, develop benchmarks, and create and share regular performance reports
Maintain the IP domain management, analyzing IP reputation and sender domain scores
Understanding of CAN-SPAM, and email regulatory compliance
Understand the organizational business challenges and ensure that all email and SMS efforts are aligned to meet these objectives.Collaborate with stakeholders across the organization, including both technical and non-technical audiences; communicating clearly, concisely, and in a timely fashion
Document and maintain ongoing operational processes; analyzing and reporting results to drive further optimization
Produces deliverables within a diverse, fast-paced environment, responding with flexibility to a constantly changing and evolving environment
Understands underlying business challenges and develops Salesforce technology-enabled solutions, designing and developing platform-based applications that meet business needs
Partner with, Creative, Marketing, IT, and Operations business units, contributing actively to the planning and execution processes
Be the in-house expert in Salesforce Marketing Cloud email marketing strategies and shape how we improve our email marketing efforts.
Aptitude to thrive a fast-paced and rapidly changing environment
Other duties as assigned

Qualifications
Education Requirements
Bachelors degree in Computer Science, Information Systems

[SK1]

or related areas degree; Masters preferred though not required.

Experience Requirements

5+ years experience in email marketing, CRM and/or Digital Marketing Minimum of 3-5 years experience in Salesforce Marketing Cloud
Licensing and Certification Requirements (if applicable)
Certifications in Salesforce products (Salesforce Certified Administrator, Salesforce Certified Marketing Cloud Email Specialist, Salesforce Certified Marketing Cloud Social Specialist) preferred though not a requirement.
Computer Skills
Experience with HTML, CSS, SQL (including join statements), developing AMPSCRIPT code and Script for personalization, Contact Builder, Audience Builder, and Predictive Intelligence
Salesforce Marketing Cloud (Exact Target)
Knowledge of Google Analytics, Tableau, and Jira
General Skills and Competencies
Functioning independently and as self-starter
Ability to work in a fast-paced environment with changing priorities
Strong project management skills, the ability to manage multiple projects simultaneously and the desire to bring structure to undefined processes
Communication and interpersonal skills; must be personable yet persistent
Organizational skills, attention to detail and ability to handle multiple tasks and manage deadlines
Understanding of medical terminology and demonstrated competency in communicating effectively with clinical staff and Hospital personnel at all levels
Health care marketing experience is a strong plus
Non-Bargaining Unit, 565 - HSO Digital and Social Media - MSH, Mount Sinai Hospital

Employer Description

Strength Through Diversity

The Mount Sinai Health System believes that diversity, equity, and inclusion are key drivers for excellence. We share a common devotion to delivering exceptional patient care.When you join us, you become a part of Mount Sinai’s unrivaled record of achievement, education, and advancement as we revolutionize medicine together. We invite you to participate actively as a part of the Mount Sinai Health System team by:

Using a lens of equity in all aspects of patient care delivery, education, and research to promote policies and practices to allow opportunities for all to thrive and reach theirpotential.

Serving as a role model confronting racist, sexist, or other inappropriate actions by speaking up, challenging exclusionary organizational practices, and standing side-by-side in support of colleagues who experiencediscrimination.

Inspiring and fostering an environment of anti-racist behaviors among and between departments andco-workers.

We work hard to acquire and retain the best people and to create an inclusive, welcoming and nurturing work environment where all feel they are valued, belong and are able to professional advance. We share the belief that all employees, regardless of job title or expertise contribute to the patient experience and quality of patient care.

Explore more about this opportunity and how you can help us write a new chapter in our history!

“About the Mount Sinai Health System:

Mount Sinai Health System is one of the largest academic medical systems in the New York metro area, with more than 43,000 employees working across eight hospitals, more than 400 outpatient practices, more than 300 labs, a school of nursing, and a leading school of medicine and graduate education. Mount Sinai advances health for all people, everywhere, by taking on the most complex health care challenges of our time — discovering and applying new scientific learning and knowledge; developing safer, more effective treatments; educating the next generation of medical leaders and innovators; and supporting local communities by delivering high-quality care to all who need it. Through the integration of its hospitals, labs, and schools, Mount Sinai offers comprehensive health care solutions from birth through geriatrics, leveraging innovative approaches such as artificial intelligence and informatics while keeping patients’ medical and emotional needs at the center of all treatment. The Health System includes approximately 7,400 primary and specialty care physicians; 13 joint-venture outpatient surgery centers throughout the five boroughs of New York City, Westchester, Long Island, and Florida; and more than 30 affiliated community health centers. We are consistently ranked by U.S. News & World Report's Best Hospitals, receiving high "Honor Roll" status, and are highly ranked: No. 1 in Geriatrics and top 20 in Cardiology/Heart Surgery, Diabetes/Endocrinology, Gastroenterology/GI Surgery, Neurology/Neurosurgery, Orthopedics, Pulmonology/Lung Surgery, Rehabilitation, and Urology. New York Eye and Ear Infirmary of Mount Sinai is ranked No. 12 in Ophthalmology. U.S. News & World Report’s “Best Children’s Hospitals” ranks Mount Sinai Kravis Children's Hospital among the country’s best in several pediatric specialties. The Icahn School of Medicine at Mount Sinai is ranked No. 14 nationwide in National Institutes of Health funding and in the 99th percentile in research dollars per investigator according to the Association of American Medical Colleges. Newsweek’s “The World’s Best Smart Hospitals” ranks The Mount Sinai Hospital as No. 1 in New York and in the top five globally, and Mount Sinai Morningside in the top 20 globally.

The Mount Sinai Health System is an equal opportunity employer. We comply with applicable Federal civil rights laws and does not discriminate, exclude, or treat people differently on the basis of race, color, national origin, age, religion, disability, sex, sexual orientation, gender identity, or gender expression. We are passionately committed to addressing racism and its effects on our faculty, staff, students, trainees, patients, visitors, and the communities we serve. Our goal is for Mount Sinai to become an anti-racist health care and learning institution that intentionally addresses structural racism.”

EOE Minorities/Women/Disabled/Veterans

Compensation
The Mount Sinai Health System (MSHS) provides a salary range to comply with the New York City Law on Salary Transparency in Job Advertisements. The salary range for the role is $95450 - $143175 Annually. Actual salaries depend on a variety of factors, including experience, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

#J-18808-Ljbffr