Senior Manager, Events - Too Faced Cosmetics

Job Summary 

Key Accountabilities

Event Strategy 

• Partner with the Executive Director to develop event strategies for influencer events that drive content creation and EMV, retailer conferences that build buzz and brand/product awareness, and in-store events that drive sales.


• Manage the global events calendar and maintain alignment across key stakeholders.


• Manage event development timelines from concept through execution. 

Event Execution 

• Manage all aspects of event execution, including presenting concepts to stakeholders, maintaining timelines, coordinating vendors, supporting on-site set-up and execution as needed, and leading post-event recaps.


• Develop and manage event briefs and coordinate delivery of all required internal assets.


• Create comprehensive event packages and communications for global playbooks.


• Maintain and distribute event offering decks to regional teams. 

Global event material adaptation and translation 

• Manage production quotes and invoices to budget responsibly for department.


• Translate event materials into Spanish and roll out to Latinx markets and create custom-made Spanish event collateral in partnership with Marketing and Global Education 

Internal partnerships 

• Partner with regional teams to customize event strategy.


• Partner with commercial teams to assess in-store event needs.


• Partner, align and communicate regularly with cross-functional teams to ensure optimal flow of information for all event related programs.


• Event Goals & Results.


• Review regional event proposals and provide recommendations for approval.


• Track and communicate event results, identify learnings, and recommend improvements that strengthen future event strategy and deliver buzzworthy, on-brand experiences. 

Critical Competencies