Senior Manager, Global CRM & Email Marketing

Develop and execute A/B and multivariate test plans to drive outstanding results and then iterate ROI and user acquisition leveraging AI capabilities where applicable Manage internal client relationships, our Salesforce Marketing Cloud instance and be a central point of execution for all things email. Work in partnership with US and International colleagues to develop optimized email strategy Facilitate and support best practice sharing while continuing to drive re-use of marketing assets to meet market needs. Support and contribute standards of measurement across markets and channels through analytics, social listening, engagement metrics and more. A minimum of 5 years relevant digital experience with a comprehensive understanding and passion for the latest developments in digital marketing and CRM is required. Experience in Email and SMS Marketing with hands-on use of Salesforce Marketing Cloud, or other enterprise level ESPs. Demonstrated HTML, Javascript, and CSS coding experience, specifically for the development of HTML emails Experience with A/B testing. Experience with customer segmentation and personalization. Strong grasp of business KPIs. Comprehensive understanding of digital ecosystems and how desktop, mobile, social, search and other online and offline channels work together in a consumer's journey is a must. Ability to mine data for understanding and insight is required. Ability to help set a vision, develop robust action plans for a brand, overcome obstacles and find solutions to problems in a fast-paced, dynamic environment. Experience /exposure managing vendor partnerships is required. Proven ability to work under pressure, prioritize work and balance priorities with the ability to consistently achieve positive results is required. Biopharmaceutical product marketing experience a plus. Experience with SQL, AMPScript, Snowflake is a plus