Senior Manager, Global Marketing

Do you want to contribute to a larger purpose to save the lives of infants in the NICU? This is Prolacta Bioscience’s mission! Take a look at this opportunity with our Marketing team, which is seeking a passionate individual, to fill the role of our Sr. Manager, Global Marketing.
Working without significant direction, this high profile role encompasses supporting the strategic planning processes for the Nutrition business; It is responsible for the strategic and tactical marketing direction of a geographic region to ensure the maximum revenue and profit growth for that market area is achieved. This leader is someone who can be empathetic to all stakeholders and pivot from one to the other seamlessly, delivering breakthrough results with measurable performance outcomes. Driving sustainable, value added commercial deliverables based on customer insights - leading VOC, lead generation, sales enablement programs and ROI analysis; partnering with a cross-functional team of business development, sales, medical, training, R&D, regulatory, and finance to align and co-develop the business way forward.
Who Is Prolacta Bioscience?
We give babies a brighter future by unlocking the biological power of human milk. Established in 1999, Prolacta Bioscience is a privately held life sciences company that has touched the lives of more than 100,000 premature infants globally. Prolacta is the world’s leading hospital provider of 100% human milk– based nutritional products. Based in Southern California, we employ more than 300 people globally, many of whom have dedicated their lives to neonatal care.
For more information, please visit www.prolacta.com
How you will contribute
This role will provide you with the opportunity to contribute to the growth of our organization and develop your professional skills by…
Primary owner for the development, deployment and ROI of regional marketing strategies, sales enablement programs and customer segment-specific go-to-market campaigns to drive new customer acquisition, retain current users, expand customer share-of-wallet, increase market awareness, generate new pipeline leads and accelerate sales opportunities already in the pipeline.
Increase brand preference by increasing awareness in key customer segments through direct and indirect marketing activities and provide account-based marketing support for select key accounts.
Review and monitor the market area financial performance on a continuing basis, including risks/opportunities and work to adjust plans and priorities appropriately by balancing near/mid-terms business conditions with longer term priorities
Utilize annual and multi-year business plans to define the priorities and focus for the cross-functional resources who support the assigned region
Lead activities to acquire, evaluate, store and disseminate business intelligence, including VOC market research, market trends, competitive intelligence, and academic, clinical and business literature.
Gather and share insights from the region to define unmet customer needs, identify new business opportunities, etc.
Evaluate marketing programs and campaigns across multiple criteria including relevant response rates, cost/revenue analysis, qualitative key learnings, and overall results
Develop, implement, and manage annual and multi-year regional business plans to achieve established financial goals for the assigned region and provide input to the global business strategy.
Develop customer segments, personas and drive market and customer insights to optimize the effectiveness of the sales & marketing team.
Accountable for revenue objectives in the specific market area
Direct the analysis for specific near-term market opportunities of major importance and the development of business cases, pricing, negotiation and contract strategies to ensure an adequate level of customer satisfaction
Develop and recommend sales channel strategy and sales enablement programs utilizing market research and data
Establish and maintain appropriate communications within/between various functional areas
Develop recommendations for new product concepts based on market input and existing product modifications and overall segment strategy
Develop and report on key performance metrics on the regional marketing programs
Formulate annual budget planning and tracks the success of regional financial goals
Facilitate processes/programs as needed cross-functionally and serves as a strategic business partner across the organization
Maintain ongoing contact with industry leaders, customers and other medical professionals in the field, representatives of professional organizations with whom the business is affiliated, and executive/management levels within the business.
Contribute to an environment in which all team members are respected regardless of their individual differences and are motivated to improve both their individual and team contributions to achieve the desired business results.
What you bring to the role
Bachelor’s Degree, Business or related field; MBA preferred
Min of 10 years of progressive responsibilities in marketing, sales, business development
Superior professional writing and editing skills, adaptable to various styles of writing
Excellent verbal communication skills, as well as strong prioritization and project management skills
Ability to work effectively and collaboratively with senior leaders across the org.
Ability to work well under pressure and deal with unexpected events
Must have scientific and clinical credibility
Tenacity for collaboration, execution and delivery and highly accountable for commitments; results-oriented
Proven experience working directly with customers
Ability to consistently demonstrate integrity, high energy, initiative, and self-confidence
Ability to handle a wide variety of projects simultaneously and react flexibly to changes
A bias towards a collaborative work culture with strong interpersonal skills
Proven analytical, strategic, problem identification and problem-solving skill level
Ability to evaluate and communicate ROI on marketing programs
Deep understanding of marketing, sales functions as well as a proven ability to create and own a GTM strategy – from concept to creation to execution – while working collaboratively across multiple departments
Ability to translate customer needs and market trends into workable strategies
Proficient in all MS office products
Ability to translate customer needs and market trends into workable strategies
Ability to communicate messages in both short and long form with a keen ability to assimilate complex information and synthesize it into relevant, interesting and engaging content
How Prolacta benefits you
To drive the personal growth and business impact of our employees, we’re committed to developing a supportive and enriching culture for everyone. From up to 100% healthcare coverage starting on your first day, to discretionary stock options and 401(k) match, we value our employees’ health and financial wellbeing. We offer four weeks PTO during your first year of employment and support our new parents with a generous time-off program. We encourage employees to participate in our employee affinity groups, take volunteer time off, and provide access to different educational opportunities.
What else do you need to know
Location: Remote
Travel: 50%
FLSA: Exempt
Depending on your residential location certain laws might regulate the way Prolacta manages applicant data. California Residents, please review our Privacy Notice for California Employees and Job Applicants for further information, this can be found on Prolacta.com on www.prolacta.com . By submitting your application, you are agreeing and acknowledging that you have read and understand the above notice.
Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to effectively communicate (e.g., talking/ hearing), walk, sit, use hands and fingers to handle, feel and reach things. The employee is occasionally required to taste, smell, stoop, kneel, crouch or crawl. Specific vision abilities required by this job include close vision, color vision and ability to adjust focus.
Sedentary to light work; repetitive motions; pushing; pulling; visual acuity to prepare and analyze data and figures, transcribe, view a computer terminal.
EEO Statement
“Prolacta Bioscience, Inc. is an Equal Employment Opportunity Employer.” Prolacta Bioscience, Inc. is committed to a proactive program of affirmative action and diversity development. The Company will continue to recruit, hire, train, and promote into all job levels without regard to race, religion, gender, marital status, familial status, national origin, age, mental or physical disability, sexual orientation, gender identity, source of income, or veteran status.
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