Senior Manager, GTM Strategy

Who We Are

O Positiv Health is a Los Angeles-based women’s health company on a mission to support women through every stage of life—from their first period to well beyond their last. Since launching in 2018, O Positiv has reshaped the women’s health space, tackling long-overlooked issues with innovative, science-backed products and boldly breaking taboos along the way. Our growing portfolio spans PMS & hormone balance, vaginal & urinary health, digestion, menopause, and conception support—offering vitamins, supplements, and personal care products that women trust.

Today, O Positiv products are sold nationwide at Target, Walmart, CVS, Meijer, Amazon, TikTok Shop, and OPositiv.com. We’re proud to hold the #1 Vaginal Probiotic nationwide and multiple top-performing products across major wellness categories. We are scaling fast and shaping the future of women’s health. Our team combines an entrepreneurial spirit with a passion for innovation and a commitment to impact. Join us, and you’ll have the opportunity to grow alongside a company that’s making a real difference.

Your Role

The Senior Manager, GTM Strategy will play a central role in how O Positiv brings new products and innovation to market. This person will own the end-to-end new product launch process—keeping cross-functional teams aligned, on track, and set up for success from early planning through post-launch. In addition, they'll bring a sharp analytical mind to the strategic work that surrounds each launch: customer insights, competitive landscape analysis, market sizing, positioning research, and post-launch performance evaluation.

This role reports to the Chief of Staff / Head of GTM in the office of the CEO and works closely with teams across Product Strategy / R&D, Creative, Dev, and functional channel leads (e.g., Amazon, DTC, TikTok Shop). The ideal candidate is someone who thrives in a fast-paced environment, is highly detail-oriented, is equally comfortable building a launch tracker and structuring a strategic analysis, and takes genuine ownership of the work they touch. This is an excellent opportunity for a candidate looking to build deep expertise in GTM strategy at a high-growth consumer brand.

Responsibilities and Duties

• Lead the end-to-end new product launch process, including maintaining launch timelines, coordinating cross-functional workstreams, and driving accountability across teams


• Build and manage GTM infrastructure such as project management tools, launch playbooks, and repeatable templates that improve how we bring products to market over time


• Conduct strategic and analytical work to support launch planning, including competitive landscape analysis, market sizing, channel strategy, and positioning


• Define quantitative success metrics for new launches and track performance post-launch, synthesizing results into clear recommendations


• Support launch debriefs and retrospectives to capture learnings and continuously improve our GTM process


• Stay close to the competitive landscape and women's health and wellness market to surface trends and opportunities relevant to our pipeline


• Support the Chief of Staff & CEO on adhoc high-priority strategic topics for the organization 

Qualifications and Skills

• Experience:




• 5-9+ years of experience in go-to-market, strategy, consulting, investment banking, or a similarly analytical and structured role


• Demonstrated ability to manage complex, cross-functional projects with multiple workstreams and stakeholders


• Strong analytical skills, with expertise in modeling / synthesizing data and drawing clear conclusions


• High proficiency in Excel/Google Sheets and PowerPoint/Google Slides

• Interpersonal:




• Excellent communicator who can distill complex information into clear, concise narratives


• Highly organized and detail-oriented, with a bias toward ownership and follow-through


• Collaborative and open-minded, with the ability to build trust and drive alignment across teams


• Intellectually curious and energized by fast-moving environments where priorities can shift

• Additional Preferred Experience and Skills:




• Experience at a top-tier management consulting firm or investment bank


• AI-fluent and uses tools like Claude and ChatGPT daily to accelerate research, analysis, and drafting; has automated workflow processes


• Prior exposure to consumer products, retail, or wellness


• Passionate about women's health

Applicants must be currently authorized to work in the United States on a full-time basis.

Hours and Compensation

The anticipated base compensation range for this role will be $160,000 - $180,000 annually. Compensation will be commensurate with the candidate’s experience and local market rates. 

• Job Type: Full-time 


• Pay based on prior experience


• Position will be based out of Santa Monica, Los Angeles - in person (Mon-Thurs in office/Friday remote)

Benefits & Perks

• Flexible PTO, Sick Days, and Wellness Days


• Monthly Social Hours


• Medical, Vision, and Dental Coverage


• 401K with matching


• $50/month Fitness Reimbursement + Up to $1,800 in annual wellness benefits


• An environment of collaboration, high performance, & respect amongst all employees and managers

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O Positiv is proud to be an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

O Positiv believes in the power of building a diverse and culturally inclusive team. We seek candidates from all backgrounds to join our teams. We're driven to build a workplace based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of O Positiv.