Senior Manager, Marketing & Partnerships Africa

Senior Manager, Marketing & Partnerships – Africa

Location: Hybrid Working Model
Reports To: Chief Executive Officer
Department: Marketing & Partnerships

Job
Objective

To drive subscriber revenue and
commercial growth across African markets by managing strategic
telecommunications and distribution partnerships, leading regional marketing
initiatives, and using data-driven content and audience strategies to improve
customer acquisition, conversion, and retention.

Key
Responsibilities

• Manage strategic telecommunications and digital
  distribution partnerships, including regular performance reviews,
  commercial proposals, contract renewals, and negotiations.
  
• Set, monitor, and achieve revenue targets across
  markets, including subscriber growth, average revenue per customer, and
  customer churn.
  
• Lead and coordinate regional marketing, partnerships,
  social media, and community teams, ensuring clear targets and accountability.
  
• Develop and implement content and distribution
  strategies focused on customer acquisition, engagement, conversion, and
  retention.
  
• Identify and develop new strategic partnership
  opportunities with telecommunications providers, billing partners, technology
  platforms, and other distribution channels.
  
• Provide audience, market, and creative insights to
  support paid customer acquisition campaigns and broader growth
  initiatives.
  
• Work closely with Product and Finance teams on
  commercial reporting, pricing, revenue performance, and customer data.
  
• Represent the organisation in senior commercial
  discussions and negotiations with strategic external partners.
  
• Monitor market trends, customer behaviour, and
  competitive developments to identify opportunities for business growth.
  
• Develop data-driven recommendations to improve
  subscriber revenue, customer retention, and overall commercial
  performance.
  

Requirements

Key
Skills & Experience

• Bachelor’s degree in Marketing, Business
  Administration, Communications, Sales, or a related field.
  
• Proven experience managing telecommunications,
  digital distribution, technology, or strategic commercial partnerships within African markets.
  
• Demonstrated experience in commercial negotiations,
  partnership development, and revenue growth.
  
• Strong understanding of subscriber and growth metrics,
  including customer acquisition, average revenue per customer, churn,
  conversion, engagement, and retention.
  
• Strong analytical skills with the ability to interpret Google
  Analytics, revenue dashboards, customer data, and marketing performance
  reports.
  
• Ability to draw actionable conclusions from data and
  use insights to guide commercial and marketing decisions.
  
• Strong understanding of content marketing, audience
  development, social media, and customer engagement strategies.
  
• Proven ability to lead and manage distributed or
  regional teams with clear targets and accountability.
  
• Excellent communication, presentation, negotiation, and
  stakeholder management skills.
  
• Ability to work independently and effectively in a
  fast-paced, commercially driven environment.
  
• Experience working with digital, mobile,
  subscription-based, or technology businesses is an advantage.
  

Non-Negotiable
Requirement

Strong analytical and metrics
fluency is essential, with the ability to independently
interpret subscriber, revenue, content, social media, and growth data and
translate insights into clear commercial actions.

Candidate
Profile

The ideal candidate should combine strong
commercial partnership experience, analytical capability, content marketing
knowledge, and regional leadership skills, with the confidence to engage
senior stakeholders and make data-driven decisions that directly support
subscriber and revenue growth.