Job Description - Senior Manager, Marketing Insights and Analytics
Publicis Sapient is looking for a
Senior Manager, Marketing Insights and Analytics
to join our team! You will produce insights, deliver stories and provide meaningful impact for our Global Marketing, brand, and client acquisition. You will work in a close-knit, dedicated, congenial team environment with a shared goal of delivering impact. Your Impact: Uncover meaningful insights from internal and external sources to propel action. Turn data observations into meaningful stories to drive organizational impact. Make insights easily digestible, accessible, and business-friendly for executive-level and marketing leadership to support data-driven decision-making within the organization. Present market research and consumer insights in easily consumable presentations, decks, and data visualizations. Interpret data and analyze results to find those insights using any means necessary, including statistical techniques. Drive teams to align on measurement objectives, marketing KPIs, OKRs, and strategy as a trusted partner to provide guidance on tactical optimizations and recommendations for testing. Contextualize marketing influence on business growth by weaving the data story from prospect to campaign engagement to revenue pipeline impact.
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