Senior Manager, Marketing - Squishmallows 1

The Sr. Manager, Marketing - Squishmallows will be responsible for an iconic and beloved brand that has grown over the last 10 years from the #1 plush item to a multi-category, multi-generational phenomenon. You will be part of the team planning the next era of Squishmallows by developing and executing annual marketing plans that establish Squishmallows as an evergreen lifestyle franchise.

What You Will Do

• Drive the strategic development and tactical execution of integrated marketing plans to build brand awareness and drive sales.


• Work alongside the Brand team to stay updated on product launches, retail exclusives, and key brand beats. Must be able to react to and adjust marketing plans in real-time.


• Manage creative asset development across brands in portfolio including TV commercials, digital and social content, and photography.


• Partner closely with the DTC, Sales, Retail Development, Creative and other internal teams to align on overall goals and execute strategic campaigns.


• Develop marketing plans and presentations that clearly communicate key information to brand partners, licensors, retailers, and leadership.


• Manage external agencies with regards to digital media, creative development, and influencer marketing.


• Ability to develop project timelines, track projects and push forward to meet project goals and deadlines.


• Assess the effectiveness of the various marketing campaigns under their responsibility: organize postmortems and present key takeaways to leadership.


• Consistently review and report trends, sales data and consumer behaviors.


• Partner with the Social team to develop social media and influencer strategies to ensure plans align with overall brand and marketing goals.


• Develop creative briefs and manage relationships with external agency partners for social and video creative, paid digital and linear media, influencers, print, e-commerce and more.


• Assess the effectiveness of the various marketing campaigns under their responsibility: organize postmortems and present key takeaways to leadership.


• Support retailer relationships by providing regular updates on marketing plans and identifying potential partnerships and collaborations.


• Perform other duties as assigned

Supervisor Responsibilities

Manages People: Yes

• This position will be responsible for all aspects of talent management for their team.

What We Are Looking For

• Bachelor's degree in marketing, digital marketing, or another related field is a plus


• 7+ years of marketing experience in the consumer products and/or entertainment space.


• Proven ability to manage campaigns from business insight through creative ideation to in-market execution


• Experience delivering against top of funnel brand building KPIs, as well as driving product sales


• Strong understanding of social media and influencers as marketing levers


• Experience partnering with and/or executing programs with retailers


• Able to work cross-functionally and reciprocally with multiple departments (Social, Product Development, Licensing, Sales, Legal, Finance)


• Experience managing agency partnerships from RFP through campaign execution


• A self-motivated problem solver who thrives in fast-paced environments and can pivot between multiple high-priority projects without losing sight of the details


• Exceptional verbal and written skills with the ability to influence and align diverse individuals at all organizational levels


• Ability to cultivate and foster strong working relationships with internal and external teams to drive collaboration and impactful execution


• Interest in trends, pop culture, and entertainment


• Ability to travel as needed

Preferred Qualifications

• Agency-side experience in strategy or account management


• Understanding of toy industry and/or retail cycles


• Understanding of licensing industry

What we offer

The salary range for this position is $128,280 - $160,380 / Yr. The base salary may vary based on experience, role tenure, performance, industry, and location. Eligibility for the annual performance incentive may apply. Jazwares is a multi-state employer, so the salary range may not apply to other states.  

Our benefits package includes basic medical insurance that is 100% company-paid for employees and their children, employee basic life and AD&D insurance, a 401(K) retirement program with Jazwares matching up to 4% of pretax or post-tax deferrals, short and long-term disability, and tuition reimbursement.   

Our work environment provides a flexible work schedule that includes Monday through Thursday on-site, with an optional WFH on Fridays, up to 20 workdays fully remote each year, and Time Off for vacation and sick leave.  Through Jazwares Cares, you will have the opportunity to volunteer for up to 16 hours a year on community service projects. 

Reasonable Accommodations   

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. 

Working at Jazwares  

At Jazwares, we believe an innovative idea can come from anywhere and anyone. Through our three pillars, we foster innovation and encourage creativity in every area of our business.  

• Passion: Our conviction and enthusiasm show in our products, relationships, and commitment to our community.


• Collaboration: We share one vision worldwide, constantly striving to improve and innovate together.


• Humility: We recognize the value in others and treat everyone with respect. Our strength lies in our people and talent.

Don't miss out on this extraordinary opportunity to be part of the fastest-growing toy company in the industry. Connect with us today, and let's shape the future of play together!