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We are hiring a strategic, marketing-forward leader to own and evolve member engagement strategy across Everlywell’s health plan and enterprise programs. This role will lead engagement strategy across channels including telemarketing and live agent outreach, IVR, SMS, email, and direct mail, with a focus on improving activation, conversion, kit return, visit completion, and follow-through across complex healthcare populations.
This person should bring strong healthcare marketing judgment and meaningful experience designing engagement and activation programs in payer, Medicare Advantage, Medicaid, or broader health plan environments. They will partner closely with Analytics, ML / AI, Operations, Clinical, Product, Compliance, and client-facing teams to improve targeting, optimize cadence and channel mix, and increase member action rates through both stronger engagement design and smarter use of predictive models.
What You'll Do:
Own member engagement strategy across key channels, with telemarketing / live agent outreach as a critical lever alongside IVR, SMS, email, direct mail, and related touchpoints.
Design end-to-end engagement journeys that improve member activation and action across use cases such as opt-in, kit activation, kit return, visit scheduling, and downstream follow-through.
Build segmentation, messaging, and channel strategies tailored to health plan populations including Medicare Advantage, Medicaid, Commercial ACA, and other relevant lines of business.
Partner with Analytics, ML / AI, and operations teams to build targeting approaches, decision frameworks and reporting that help us understand what is and is not working across programs, with particular focus on telemarketing and live agent outreach performance.
Help shape how predictive models and ML-driven recommendations can be used to prioritize outreach, improve telemarketing targeting, optimize outreach cadence and channel selection, and increase member action rates.
Lead A/B testing and optimization across messaging, scripts, creative, timing, sequencing, and channel mix, with particular attention to what improves connection and conversion in telemarketing and phone-based outreach.
Partner with teams responsible for scripts, templates, print, digital comms, and implementation to ensure engagement strategy is translated into effective, compliant execution.
Partner with client-facing and commercial teams to bring engagement strategy into health plan conversations early, helping shape program design, channel approach, and performance expectations upfront.
Who You Are:
6-10+ years of experience in healthcare marketing, member engagement, lifecycle marketing, growth, or related strategy roles
Strong experience designing engagement or activation programs in payer, health plan, managed care, provider, population health, or healthcare services environments
Deep understanding of member behavior and how to drive action across regulated, high-friction healthcare journeys
Meaningful experience with telemarketing, live agent, or call-based engagement strategy, especially in contexts where phone outreach is a major conversion driver.
Strong marketer with sound judgment on messaging, positioning, testing, and performance optimization
Experience partnering with analytics, data science, or ML / AI teams to improve targeting, prioritization, and engagement outcomes
Comfortable operating in regulated environments and partnering closely with Compliance and Legal
Experience with Medicare Advantage and government-aligned populations is strongly preferred, but the role should not be limited to Medicare-only telemarketing expertise.
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