Senior Manager, Membership Development

The Consumer Technology Association (CTA), located in Arlington, VA, is the leading voice of the technology industry, representing innovators and shaping the future through advocacy, insights, and global events like CES®.  CTA is seeking a driven, results-oriented sales leader to own and grow its membership base as the next Senior Manager of Membership Development.  CTA offers a comprehensive benefits package supporting your health, financial well-being, and work-life balance.  When you join CTA, you become part of a team that values collaboration, transparency, and meaningful impact.  This position is based in Arlington, VA, and offers a hybrid work schedule of three days per week in the office.

Cessna & Associates, LLC has been retained by the Consumer Technology Association (CTA) to lead the recruitment and search process for this position.

POSITION SUMMARY

The Senior Manager of Membership Development takes end-to-end ownership of the recruitment cycle — from lead generation and outreach to proposal, negotiation, and close.  This is not a passive relationship-management role.  The ideal candidate is a hunter: someone who builds pipelines from scratch, pursues strategic prospects with energy and creativity, and closes.  The Senior Manager also manages the onboarding experience that turns new members into long-term advocates.  This role reports to the Senior Director of Membership Development.

RESPONSIBILITIES

Own the Pipeline

• Build and manage a robust prospect pipeline using market intelligence, cross-departmental collaboration, and your own outreach.


• Develop and execute innovative recruitment strategies to hit and exceed membership growth targets.


• Proactively identify and pursue strategic prospects, including Fortune 500 tech companies and emerging innovators, to expand CTA's membership roster.


• Travel as needed to meet with prospects, attend industry events, and represent CTA at the highest level.

Close Deals

• Drive the full sales cycle: lead generation, qualification, outreach, proposal, and close.


• Develop compelling, customized value propositions tailored to each prospect's business priorities.


• Leverage CTA's unique assets (CES, policy influence, industry data) to make the case for membership.

Onboard & Retain

• Manage a best-in-class onboarding process that sets new members up for immediate engagement and long-term retention.


• Partner with Marketing to develop recruitment messaging and collateral across CTA.tech and other platforms.


• Collaborate with programs, events, and policy teams to match members with the CTA touchpoints that matter most to them.

Lead & Report

• Manage and develop a Membership Development Coordinator; provide coaching, goal-setting, and professional growth


• Maintain accurate pipeline data and forecasting in CTA's CRM; deliver regular recruitment reports to leadership.


• Serve as a strategic thought partner to the Sr. Director on recruitment initiatives and membership growth goals.

SKILLS & ABILITIES

• Excellent oral and written communication skills


• Thoughtful self-starter with the ability to see the big picture and translate strategy into an organized and actionable plan


• Strong planning and time management skills; ability to maintain high level of prioritization and self-motivation


• Strong team player with consensus building skills


• Strong organizational skills with acute attention to detail


• Strong customer service and follow-up


• Ability to travel

REQUIRED EDUCATION AND/OR EXPERIENCE

• Bachelor’s degree in business, communication, marketing, or related field preferred or commensurate experience


• Minimum of seven years of appropriate work experience with association membership development, or sales


• Previous association, consumer tech industry, or sales and marketing experience preferred


• Experience managing and developing staff preferred

EXPRESSIONS OF INTEREST

If you believe you meet the requirements, please submit a resume, cover letter, and two writing samples to the submit button above.

Salary: $110,000 - $120,000, plus commission and bonus potential

Additional inquiries and questions can be emailed to Beth Cessna at [email protected] or contact 202-232-1765.

ABOUT THE CONSUMER TECHNOLOGY ASSOCIATION

The Consumer Technology Association (CTA) is the leading voice of the technology industry, representing innovators and shaping the future through advocacy, insights, and global events like CES®.  At CTA, the culture is built by its people who are:

• Staff-Focused – They value every voice and seek input across teams 


• Transparent & Collaborative – They foster open communication and teamwork 


• Open & Honest – They encourage thoughtful feedback, open dialogue, and continuous growth.


• Impact-Driven – They focus on work that drives meaningful results 


• Adaptable & Forward-Thinking – They embrace innovation and change 

CTA has been recognized for its strong workplace culture, including honors such as the CARE Award (for 16 consecutive years), Washingtonian Best Places to Work, and the Cigna Healthy Workforce Designation (Gold Level).

CTA is an equal opportunity employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic under applicable law.

ABOUT CESSNA & ASSOCIATES, LLC

Cessna & Associates, LLC is a boutique HR consultancy partnering with mission-driven organizations.  Our goal is to identify the best potential candidates that the market has to offer.