Senior Manager of Marketing Operations

Essential Functions: 

Marketing Planning & Campaign Management

• Lead the end-to-end planning and execution of monthly and seasonal marketing campaigns and promotions across channels (paid media, CRM, web, in-store, etc.)

• Support execution of marketing strategy into clear, actionable plans with defined deliverables, timelines, and ownership

• Ensure alignment across marketing, merchandising, operations, finance and external partners

• Drive consistency and discipline in campaign execution while enabling flexibility where needed

Cross-Functional Coordination & Integration

• Act as the central integrator across marketing functions to ensure all components of a campaign work together effectively

• Facilitate communication and coordination between internal teams and external agencies

• Identify and resolve gaps, dependencies, and risks that could impact delivery or performance

• Ensure that messaging, offers, and execution are aligned across channels and touchpoints

Project Management & Operational Excellence

• Establish and manage workflows, timelines, and processes to improve marketing execution and efficiency

• Lead regular status meetings, track progress, and hold teams accountable to deadlines and deliverables

• Continuously improve marketing operations processes and ways of working

• Balance multiple priorities and initiatives in a fast-paced environment

Performance Tracking & Optimization

• Partner with Marketing leadership and analytics to ensure campaigns are properly measured and performance is understood

• Support post-campaign reviews to identify learnings and opportunities for improvement

• Ensure insights are captured and applied to future planning and execution

Flexible Marketing Support 

• Step in to support or lead specific marketing initiatives as needed based on team priorities and capacity

• Contribute to tactical planning or channel execution when required

Bring a practical, solutions-oriented mindset to solving business and marketing challenges

Knowledge & Skills:

• Strong project management skills with the ability to organize, prioritize, and drive execution across multiple initiatives. Project management certifications such as PMP, CAPM, CSM, or PMI-ACP are a plus but not required.

• Deep understanding of marketing disciplines and how they work together

• Strong cross-functional collaboration and stakeholder management skills

• Comfortable working with creative, analytics, merchandising, operations, finance, IT and leadership teams

• Ability to identify issues, solve problems, and keep work moving forward

• Detail-oriented while maintaining a focus on broader business objectives

• Strong written and verbal communication skills

• Proactive, adaptable, and comfortable operating in a lean, evolving environment

• An experienced marketing operator who brings judgment, perspective, and accountability

Education and Experience:

• 6–10 years of experience in marketing operations, campaign management, or integrated marketing roles

• Experience managing complex, multi-channel marketing programs across internal teams and external partners

• Background in retail, automotive services, or multi-location businesses preferred but not required