Senior Manager, Omnichannel Marketing (Patient)

Additional Location(s): US-MA-Marlborough\n\nDiversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance\n\nAt Boston Scientific, we\u2019ll give you the opportunity to harness all that\u2019s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we\u2019ll help you in advancing your skills and career. Here, you\u2019ll be supported in progressing \u2013 whatever your ambitions. \n\nAbout the role: \nBoston Scientific was recognized as a Glassdoor Best Place to Work in 2026, ranking No. 15 on the Top 100 list, reflecting the culture our employees experience every day.\n\nThe senior manager, omnichannel marketing (patient), will lead the development and execution of integrated patient communication, content and customer experience strategies for a new brand. This role is responsible for building awareness, consideration and brand preference, driving conversion to physician consultation, and supporting patients throughout and after their procedure.\n\nThis leader will architect and activate a comprehensive patient omnichannel ecosystem, including digital, paid and owned media, CRM, social, patient education, events, advocacy and physician-supported touchpoints. The goal is to create a seamless, supportive patient journey. In close partnership with product, clinical, regulatory, legal, omnichannel HCP marketing and commercial teams, this role will ensure strategic priorities translate into impactful patient engagement while equipping physicians with tools and resources to reinforce brand and procedural confidence.\n\n* * *\n\nWork model, sponsorship, relocation: \nAt Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week. Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time. \n\n* * *\n\nYour responsibilities will include:\n\n\u25cf Lead development and execution of an integrated patient omnichannel strategy aligned with business objectives and the full patient journey, from awareness through post-procedure advocacy.\n\n\u25cf Define and oversee patient-focused content strategy, messaging architecture and editorial planning to drive awareness, consideration, preference and motivation to seek consultation.\n\n\u25cf Direct the development of compliant, compelling patient education content across multiple formats, including website, paid media, social media, CRM/email, video, events, testimonials and digital tools.\n\n\u25cf Design and optimize patient conversion pathways, including consult locators, lead generation programs, appointment activation strategies and nurturing campaigns.\n\n\u25cf Develop post-procedure engagement strategies to support adherence, recovery education, patient satisfaction and advocacy, including patient stories and community-building initiatives.\n\n\u25cf Activate patients through targeted campaigns while collaborating with physician marketing teams to equip physicians and practices with co-branded materials and tools that reinforce brand and procedural value.\n\n\u25cf Ensure strong integration between direct-to-patient marketing efforts and physician-facing initiatives to create a cohesive, trust-building brand experience.\n\n\u25cf Manage delivery, orchestration and optimization of campaigns across all patient-facing channels, using analytics and performance data to continuously improve engagement, conversion and ROI.\n\n\u25cf Partner closely with clinical, regulatory and legal stakeholders to ensure all communications are accurate, compliant and aligned with medical and regulatory standards.\n\n\u25cf Lead and develop a high-performing team, fostering innovation, accountability and a patient-first mindset.\n\n* * *\n\nQualifications:\n\nRequired qualifications:\n\n\u25cf Bachelor\u2019s degree in marketing, communications, business or a related field.\n\n\u25cf Minimum of 8 years\u0027 experience in progressive marketing roles, including omnichannel campaign strategy and content development.\n\n\u25cf Demonstrated experience leading direct-to-consumer or patient marketing strategies across multiple channels.\n\n\u25cf Proven ability to drive measurable outcomes, including lead generation, conversion and engagement, within a regulated environment.\n\n\u25cf Strong cross-functional leadership skills within a matrixed organization.\n\n* * *\n\nPreferred qualifications:\n\n\u25cf Experience launching or scaling a new health care or medical device brand.\n\n\u25cf Experience in patient journey mapping, CRM strategy and digital performance marketing.\n\n\u25cf Experience partnering with physician practices to support local activation.\n\n\u25cf Advanced degree, such as an MBA or master\u2019s in marketing or communications.\n\nRequisition ID: 626373\n\nMinimum Salary: $125800\n\nMaximum Salary: $239000\n\nThe anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) \u2013 see www.bscbenefitsconnect.com\u2014will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.\n\nCompensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).\n\nCompensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).\n\nFor MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.\n\nBoston Scientific transforms lives through innovative medical technologies that improve the health of patients around the world. As a global medical technology leader for more than 45 years, we advance science for life by providing a broad range of high-performance solutions that address unmet patient needs and reduce the cost of healthcare. Our portfolio of devices and therapies helps physicians diagnose and treat complex cardiovascular, respiratory, digestive, oncological, neurological and urological diseases and conditions. Learn more at www.bostonscientific.com and follow us on LinkedIn.\n\nBoston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.\n\nPlease be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company\u2019s policies or protocols change with regard to COVID-19 vaccination.\n