Senior Manager, Performance Creative Strategy

About Nanit:

Welcome to Nanit, the high-growth baby tech company that is changing the way parents experience parenthood through the world’s most advanced baby monitor and parenting products. In 2016, the Nanit baby monitor revolutionized the industry with computer-vision and machine-learning capabilities that helped parents understand their baby’s sleep patterns and allowed them to achieve better sleep quality. Now, the company has become the leader in the connected parenting space, with an incredible customer base of highly-engaged parents who look to Nanit as a source of information and expertise on their parenting journey.

About the Role:

We are seeking an Senior Manager, Performance Creative Strategy to join our Growth team and lead creative strategy for paid media channels, with a primary focus on paid social.

Paid social is a critical part of Nanit’s growth. This role will set the long-term vision for paid social creative, building scalable testing frameworks and establishing best practices that compound learnings over time. The Senior Manager, Performance Creative Strategy will be responsible for developing high-performing direct response creative, analyzing performance data, and continuously refining and iterating on winning concepts, with a mandate to drive acquisition and revenue growth.

What You’ll Be Doing: 

• Own Paid Social Creative Strategy: Develop and execute creative strategies that drive acquisition and revenue growth across paid social. Understand key business drivers and translate them into actionable creative direction.


• Lead Creative Production: Manage the end-to-end creative process, from concept through final asset. Write high-converting scripts, headlines, and ad copy. Turn strong organic content into paid assets and own the creative testing roadmap, including hypotheses, cadence, and learning documentation.


• Evaluate Performance: Analyze performance data to inform testing, iteration, and optimization, driving toward paid social CAC goals. Identify creative levers impacting CTR, CVR, and blended efficiency, and translate insights into clear next steps.


• Partner Cross-Functionally: Work closely with the paid social channel manager to drive account growth. Collaborate with the Influencer team on UGC and testimonial briefs, and align with Brand to ensure assets meet identity, tone, and design standards.

Who You Are:

• 8+ years of experience in creative strategy or performance marketing, ideally within DTC e-commerce


• Proven track record developing creative strategies that drive measurable growth


• Deep expertise in paid social platforms (particularly Meta), including how media buying mechanics influence creative performance


• Strong copywriting skills with experience crafting high-converting paid social ads


• Expert-level understanding of paid social channels


• Excellent communication and collaboration skills, with the ability to influence cross-functional partners and leadership

Why You’ll Love Working Here:

• Hybrid in office schedule 


• Remote work from home month in August 


• Flexible PTO (we trust you to take the time you need)


• Equity options so you can share in our growth


• Paid parental leave for all new parents


• Employee discounts on Nanit products


• Work from home stipend


• Monthly team events

EEO, Salary and Location: 

This is a hybrid role that will require prospective candidates to be in our NYC 3 days per week. We will consider highly qualified remote candidates.

Salary Range: $150,000 to $160,000 base salary + plus equity and benefits. The base pay is one component of Nanit's total compensation package, which may also include access to healthcare benefits, a 401(k) plan, short-term and long-term disability coverage, and basic life insurance. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We are proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.