Senior Manager, Programmatic Marketing

Job Title:

Senior Manager, Programmatic Marketing

Role Overview:

The Senior Manager of Programmatic Media will lead strategy and performance of McAfee’s global programmatic media investments across display, video, native, and emerging programmatic channels. This role is responsible for driving efficient customer acquisition and scalable growth through programmatic activation, optimization, and innovation.
As a key leader within the Growth Media team, this individual will own the programmatic roadmap, managing both in-house efforts and agency partners to deliver against acquisition, efficiency (ROAS), and lifetime value goals. They will partner closely with Analytics, Creative, Brand, and broader Paid Media team to ensure programmatic strategies are fully integrated into the broader full-funnel media mix.

The role requires a strong balance of hands-on platform expertise and strategic thinking—someone who can drive day-to-day performance while identifying opportunities to evolve targeting, measurement, and channel expansion.

This is a Hybrid position located in New York, New York. We value in-office collaboration and meaningful interactions, so expect that you will be in the office on a regular basis according to team needs. When you are not working on-site, you will be working from your home office. We are only considering candidates within a commutable distance to the New York office and are not offering relocation assistance at this time.

About the role:                                                                          

• Own end-to-end programmatic media strategy across Display, Video, Native, Audio and Podcasts.

• Develop and execute campaigns that drive customer acquisition, conversion, and revenue growth.

• Manage budgets, pacing, and performance to achieve ROAS, CPA, and LTV targets.

• Continuously optimize campaigns through audience segmentation, bid strategies, creative testing, and inventory selection.

• Partner with broader channel owners (Search, Social, Affiliates) to ensure cohesive cross-channel strategies.

• Identify and test new programmatic opportunities, including private marketplaces (PMPs), data partnerships, and emerging formats.

• Act as the subject matter expert for programmatic across platforms (e.g., DV360, The Trade Desk, Amazon DSP, etc.), with deep hands-on knowledge of platform capabilities and nuances.

• Proactively monitor campaign health and dive into platforms to diagnose performance issues, identifying root causes across targeting, bidding, creative, supply, and tracking, and quickly implementing solutions.

• Work with our Agency partner to drive continuous optimization through structured testing across audiences, bidding strategies, inventory sources, and creative variations to improve efficiency and scale.

• Partner with Creative teams to develop clear, insight-driven briefs tailored to programmatic environments (audience-first messaging, format best practices, dynamic creative opportunities).

• Own creative performance optimization, leveraging data to iterate on messaging, formats, and sequencing to improve engagement, conversion, and overall campaign effectiveness.

• Collaborate with analytics teams to ensure accurate tracking, reporting, and attribution, and apply insights to ongoing optimization strategies.

• Manage day-to-day execution with external agency partners, ensuring strong performance, accountability, and alignment with business goals.

• Provide clear direction on strategy, testing roadmaps, and optimization priorities.

• Evaluate partner performance and identify opportunities for improved efficiency or capability expansion.

• Track, analyze, and report on programmatic performance with clear, actionable insights.

• Support forecasting, budget planning, and monthly/quarterly pacing.

• Contribute to broader measurement initiatives, including attribution, incrementality, and audience strategy.

• Translate complex data into clear recommendations for internal stakeholders.

About You:     

• 5-8+ years of experience in programmatic media, digital marketing, or paid media.

• Deep hands-on expertise in programmatic platforms (DV360, The Trade Desk, Amazon DSP, etc.).

• Proven track record driving performance in acquisition-focused campaigns.

• Strong understanding of audience targeting, bidding strategies, and optimization levers.

• Experience managing agency partners and/or external vendors.

• Analytical mindset with the ability to translate data into actionable insights.

• Strong communication and stakeholder management skills.

• Comfortable operating in a fast-paced, performance-driven environment.

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Company Overview

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Bonus Program
• 401k Retirement Plan
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support for Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

The starting pay range for this position is $124,380.00-$204,330.00. McAfee takes into consideration an individual’s skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.

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