Senior Manager, Programmatic Media - 1125

As the Senior Manager of Programmatic Media, you will lead the strategic development, execution, and optimization of Amazon DSP + programmatic campaigns for a major CPG client. This role requires a mix of analytical expertise, strategic thinking, technical fluency, and leadership. You’ll serve as the senior programmatic point of contact, responsible for overseeing campaign performance, managing key platform relationships, and driving innovation that enhances media effectiveness and business growth.

You’ll collaborate closely with integrated planning, analytics, and creative teams to ensure flawless execution and actionable insights across all programmatic investments.

Programmatic Strategy & Activation

• Lead the end-to-end development of programmatic media strategies across display, video, CTV/OTT, streaming audio, and emerging formats.
  Translate client business objectives into clear programmatic KPIs, audience strategies, and activation plans.
• Oversee execution in major DSPs Amazon DSP (in addition to DV360 and The Trade Desk), ensuring accurate setup, pacing, optimization, and delivery. 
• Monitor campaign health and performance daily, identifying opportunities for optimization across bids, creative, audiences, and inventory sources.
• Ensure flawless trafficking, creative delivery, and compliance with brand safety, viewability, and suitability standards.
• Oversee QA process, workflow documentation, and operational excellence across all campaign activations.
• Manage all financial aspects of programmatic investments, including forecasting, pacing, billing, insertion orders, and reconciliations.
• Deliver actionable campaign analysis, synthesizing insights into strategic recommendations that drive measurable outcomes.
  
  

Cross-Team Collaboration & Integration

• Partner with integrated planning, creative, and analytics teams to ensure cohesive campaign execution and data-driven storytelling.
• Represent the programmatic discipline in client and internal meetings, providing strategic counsel and technical expertise.
• Collaborate with analytics teams to refine measurement frameworks and define best practices for attribution and performance evaluation.
  
  

Thought Leadership & Innovation

• Stay ahead of industry trends, including identity solutions, data privacy, AI-driven optimization, innovation, and emerging programmatic formats and data.
  Maintain strong relationships with DSP and ad-tech partners to unlock innovation, secure value-added opportunities, and ensure operational excellence.
• Continuously evaluate vendor performance, negotiate inventory or data deals, and identify areas for efficiency and scale.
  
  

Client Relations

• Serve as the primary programmatic point of contact for client stakeholders.
• Lead Amazon strategic conversations, present performance results, and articulate how programmatic contributes to overall business objectives.
• Anticipate client needs, troubleshoot campaign issues, and identify growth opportunities that strengthen the partnership.
• Champion the role of programmatic within the broader media ecosystem—elevating its strategic importance to clients and internal stakeholders.
• Work closely with the eCommerce team for strategic and activation alignment and optimal full-funnel performance.
  

Qualifications & Experience

• 5+ years of programmatic media experience, including strategy and activation.
• Deep, hands-on expertise in Amazon DSP (as well as other major DSPs: The Trade Desk, and DV360) and related ad-tech platforms.
• Proven success managing significant budgets and optimizing programmatic campaigns.
• Strong analytical skills—comfortable with campaign data, performance storytelling, and data visualization tools.
• Amazon Marketing Cloud experience preferred: audience creation and reporting.
• Excellent communication and presentation skills, with experience managing client relationships.

• Strategic mindset and ability to connect programmatic performance to marketing and business goals.

Preferred Skills

• Experience managing programmatic media for CPG or other large-scale, brand-focused advertisers.
• Familiarity with identity solutions, audience segmentation, and data partnership integrations.
• Understanding of brand safety, verification, and programmatic measurement best practices.
• Comfort with tag management, ad operations, and troubleshooting campaign discrepancies.

• Transparent path for growth and professional progress

• Health benefits + company match 401k
• Unlimited PTO
• Remote position potential
• Tight-knit team that works together and has fun together
• A culture of creativity, collaboration, respect for work effort, and transparency
• Clients who are professional, respectful, and open to creative ideas
• Ownership to build client relationships, mentor junior team members and practice leadership visibility within the agency

Why Join Us

• Lead and shape the programmatic media discipline for a major CPG brand. 
• Collaborate with passionate strategists, analysts, and creatives in a culture that prizes curiosity, precision, and performance.
• Gain exposure to cutting-edge ad-tech, advanced measurement, and cross-screen audience strategies