Senior Manager, Retail Marketing

Studs is a category-defining ear piercing and earring brand named one of “the 10 most innovative companies in retail for 2023” by Fast Company. Studs connects ear piercing with aftercare and earring shopping to create an end-to-end Earscaping® experience. We offer a better retail and digital experience that prioritizes safety and expertise in a cool, fun and welcoming environment, along with a wide earring assortment—all at an accessible price point.

Salary Range: $125,000–$155,000

Location: New York, NY

The Senior Manager, Retail Marketing owns the strategy and execution of Studs’ retail marketing engine across a growing national studio fleet. This role builds scalable, repeatable programs that drive measurable traffic and booking lift while ensuring initiatives are operationally executable across 45+ studios.

This is a high-ownership individual contributor role with cross-functional influence. Success requires structured program design, disciplined project management, and clear measurement of business impact. The Senior Manager is accountable for delivering measurable results by making clear, timely decisions, aligning cross functional partners, and driving disciplined execution from brief through launch and optimization.

Key Responsibilities

Retail Marketing Strategy and Program Development

• Design and operationalize standardized retail marketing programs (e.g., studio events, local activations, partnerships, student initiatives) that can be executed consistently across all studios.


• Build clear toolkits, intake processes, timelines, and SOPs that enable studio teams to execute without ambiguity.


• Own the national retail marketing calendar, ensuring alignment across brand campaigns, product launches, and studio-level priorities.


• Continuously refine programs based on performance data and field feedback.

Cross-Functional Execution and Studio Enablement

• Partner closely with Retail Operations to ensure initiatives are operationally feasible and clearly communicated to field leadership.


• Own retail marketing participation for new studio openings, including launch planning and post-launch analysis.


• Collaborate with Growth, Creative, CX, and Data to coordinate assets, timelines, and measurement.


• Proactively identify execution gaps and resolve issues without routine escalation.

Business Impact and Measurement

• Partner closely with Retail Operations to ensure initiatives are operationally feasible and clearly communicated to field leadership.


• Own retail marketing participation for new studio openings, including launch planning and post-launch analysis.


• Collaborate with Growth, Creative, CX, and Data to coordinate assets, timelines, and measurement.


• Proactively identify execution gaps and resolve issues without routine escalation.

Requirements

• 6+ years of experience in retail marketing, field marketing, or experiential marketing within a multi-location retail or service-based business.


• Demonstrated experience building repeatable programs and operationalizing them at scale.


• Strong project management and cross-functional coordination skills.


• Comfortable operating independently and making informed tradeoffs in a fast-paced environment.


• Data-literate with the ability to interpret traffic and booking trends to guide decisions.


• Clear written communicator with experience building toolkits, playbooks, or execution guides.

Benefits & Perks

• Flexible Work Environment (3 days in office, 2 days work from home)


• Comprehensive Medical, Dental, and Vision Insurance (including a plan option with $0 in-network mental health visits)


• Access to Mental Health and Work/Life Resources including Online Therapy, Gender Affirmation Support Services, and Employee Assistance Program (EAP)


• Voluntary Life Insurance


• Health and Commuter Tax-Advantaged Accounts


• Stock Options in connection with the Company’s Equity Incentive Plan


• 401(k) Retirement Savings Plan


• Paid Time Off, Paid Safe & Sick Leave, and Paid Parental Leave


• Paid Sabbatical After 4 Years of Service


• Exclusive Employee Discounts on Piercings and Jewelry (we’ve got your friends and family covered too!)


• Access to PerkSpot and additional benefits such as pet insurance, discounted tickets, personal finance coaching, healthy rewards, and more!

Studs is an equal opportunity employer and is committed to providing a work environment that fosters diversity, inclusion, and equal opportunity without regard to race, color, gender, age, creed, sex, religion, national origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity and gender expression, or any other legally protected status. Studs considers qualified applicants with criminal histories. We comply with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which we operate. If you require an accommodation for the application process, please fill out this form.

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. 

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