Senior Manager/Associate Director, Product Marketing

The Role

We’re hiring a Senior Manager/Associate Director of Product Marketing to join our Buy-side team. This role will be a strategic partner to product and sales, with broad ownership and influence. You’ll partner closely with Product and Sales to translate new features, launches, and market insights into compelling narratives and repeatable go-to-market motions that win in the market.

This is a high-visibility role for someone who thrives in fast-moving environments. You’ll balance inbound work (bringing customer, market, and competitive intelligence back to product) with outbound execution (positioning, launch, enablement) to ensure our innovations land with impact.

What You’ll Drive

• Launch Excellence: Build and execute repeatable launch processes for all size releases (buy-side feature rollouts, segment-specific plays, or packaging smaller capabilities into larger launches).


• Sales Confidence: Enable sales teams to confidently position new features — not just what they are, but why they matter and how they expand client value.


• Market Expansion: Partner with sales teams to create programs that grow share of wallet in current accounts and open new client segments.


• Product + Market Fit: Bring customer and market intelligence to product, shaping roadmap priorities and informing product-led enablement in collaboration with UX and design.


• Demand Acceleration: Work with marketing to identify and execute content strategies that fuel adoption and new opportunity generation.

Outcomes That Define Success

You’ll be measured by your ability to:

1. Establish a repeatable, high-quality launch process across feature and segment-driven initiatives.


2. Build sales confidence and competency in pitching new products and features.


3. Serve as the voice of the customer, incorporating market insights into both product marketing materials and the broader feedback loop with product and commercial.


4. Drive measurable growth in adoption, share of wallet, and new demand from targeted client segments.

What You Bring

• Ad tech fluency: Experience on the buy-side (DSP, agency, client-direct) with a solid grasp of how programmatic demand works.


• Scrappy execution: Proven ability to move quickly, test and learn, and deliver in environments with high expectations and finite resources.


• Launch leadership: Comfort running small to mid-size launches with autonomy, from positioning and messaging through enablement and content.


• Sales-led GTM expertise: Familiarity with sales-driven motions and how to enable cross-sell and upsell in complex accounts.


• PLG (Product-Led Growth) curiosity: Interest in shaping product-led GTM approaches, from in-platform messaging to client enablement.


• Communication skills: Ability to distill complexity into simple, compelling stories, both in writing and in front of clients.

Why Join

This role is built for a high-caliber product marketer within a high-performing team. You’ll have the autonomy to make an immediate impact while working closely with senior leaders across Product, Sales, and Marketing. If you’re energized by building, shaping, and driving adoption in one of the fastest-moving corners of ad tech, we want to talk to you.

Additional Information

Return to Office: PubMatic employees throughout the globe have returned to our offices via a hybrid work schedule (3 days “in office” and 2 days “working remotely”) that is intended to maximize collaboration, innovation, and productivity among teams and across functions.

Benefits: Our benefits package includes the best of what leading organizations provide such as, paid leave programs, paid holidays, healthcare, dental and vision insurance, disability and life insurance, commuter benefits, physical and financial wellness programs, unlimited DTO in the US (that we actually require you to use!), reimbursement for mobile and fully stocked pantries plus in-office catered lunches 5 days per week.

Diversity and Inclusion: PubMatic is proud to be an equal opportunity employer; we don’t just value diversity, we promote and celebrate it. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status

About PubMatic

PubMatic is one of the world’s leading scaled digital advertising platforms, offering more transparent advertising solutions to publishers, media buyers, commerce companies and data owners, allowing them to harness the power and potential of the open internet to drive better business outcomes.

Founded in 2006 with the vision that data-driven decisioning would be the future of digital advertising, we enable content creators to run a more profitable advertising business, which in turn allows them to invest back into the multi-screen and multi-format content that consumers demand.

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