Senior Manager-Digital Customer Growth Marketing

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Join Team Amex and let’s lead the way together.

Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes. The US Small Business and Middle Market segment (SME – Small and Medium Enterprise) is the largest GCS customer segment, with tremendous growth momentum, and continues to be a key area of investment and focus for our company. The Small Business Customer Growth Marketing team focuses on delivering customer-centric treatments to expand and deepen our relationship with existing Small Business and Middle Market Card Members. 

As a Senior Manager on the Digital Customer Growth Team you will lead strategic projects for these revenue critical programs and ongoing product channel management across treatments such as Card Upgrade/Cross-Sell, Lending Enrollments/Pricing, etc. As a Channel Manager owning these products, you’ll have the opportunity to structure how we engage with our Small Business Customers, through their primary digital Customer portal “My Card Account – MYCA” and “Blueprint as a Small Business Homepage.” You will create and develop the strategy for the Treatment content that they are served within the “Customer portal,” which will in turn deepen their relationship with American Express. Influencing the trajectory of these significant SBS products by spearheading the development and rollout of the Digital channel go-to-market and offer strategy. Making cardmembers aware of these treatments to ensure they are maximizing their membership value is a top focus area of growth for GCS. This is a highly visible and fast paced role on a growing team that will allow for you to build skills in partnerships, creative development, testing, and campaign analysis. Additionally, this individual will have the opportunity to lead three colleagues.

Responsibilities Include:

• Lead creative development with creative agency and collaborate with cross-functional partners and colleagues across the enterprise to flawlessly execute campaigns for the MYCA web, mobile channel and Blueprint Homepage.


• Manage our team’s Test & Learn curriculum: ideate tests, create implementation strategy, organize and track results


• Responsible for continuous program optimization, results tracking,forecasting and developing key insights to enable decision-making


• Partner cross-functionally across the organization with many teams, such as, Product, Enterprise Digital, Analytics, Risk, etc. to understand product related changes or enhancements and translate into effective marketing campaigns


• Leverage data and customer insights to drive channel effectiveness and improve marketing treatments


• Collaborate closely with internal partners on targeting, product offering, and customer behavior / insights to identify and address opportunities to support and grow the Treatments in your portfolio

Minimum Qualifications:

• Data driven strategic thinker with a growth mindset and track record of developing customer first marketing strategies that unlock growth


• Ability to manage several inter-related pieces of complex processes with a heavy focus on attention to detail 


• Thought leader with proven success in leveraging customer insights and innovative thinking to deliver best in class customer experiences


•  Exceptional relationship skills – a person who proactively collaborates, seeks input and understands others’ goals to bring out the best for the business


• Highly effective communicator with strong interpersonal, oral, and written communication skills


• Results driver with exceptional sense of accountability and ownership


• Effective working in ‘white space’ and comfortable with ambiguity


• Able to package information and tell a story to different levels of audiences


• Positive energy and enthusiasm with a “can-do” attitude and strong sense of humor


• Minimum 3-5 years of relevant work experience

Salary Range: $80,000.00 to $155,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries 


• Bonus incentives 


• 6% Company Match on retirement savings plan 


• Free financial coaching and financial well-being support 


• Comprehensive medical, dental, vision, life insurance, and disability benefits 


• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 


• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 


• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 


• Free and confidential counseling support through our Healthy Minds program 


• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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