Senior Manager-Marketing - Twin Cities Orthopedics

Overview:
The Senior Marketing Manager, Clinical Services & Experience leads strategy, planning, performance, and team execution for TCO clinics, clinical services, patient experience, and assigned growth priorities. This role translates business priorities into integrated marketing plans that enhance the TCO brand experience and drive new patient growth.

Reporting to the Senior Director / VP, Marketing, this role serves as the primary marketing partner to clinic operations, physician leadership, service-line leaders, and other stakeholders. The Senior Marketing Manager leads a team and collaborates with Creative, Media, Operations, and agency partners to deliver integrated, brand-aligned programs.

Essential Functions:
Strategy and Planning

• Lead annual, quarterly, regional, and campaign-level marketing strategies and plans for TCO clinics, physician-specific marketing, physical therapy (TCO and Viverant) patient experience, Health Quotient, occupational health, TCO Foundation, continuing education, new physician onboarding, assigned service lines, and other approved clinical growth priorities.


• Translate business priorities into clear objectives, audience insights, strategic briefs, marketing plans, budgets, and success measures.


• Communicate recommendations, performance updates, investment needs, and tradeoffs to the Senior Director / VP, Marketing and applicable business leaders.


• Guide marketing and communications support for the TCO Foundation, including awareness, communications, events, and related initiatives.


• Lead marketing support for continuing education, including program and event promotion and physician/provider thought leadership.

Integrated Delivery & Governance

• Lead integrated planning with Creative, Media, Operations, and agency partners to translate approved strategies into coordinated campaigns, content, media, web experiences, patient communications, events, and marketing initiatives.


• Oversee execution with support from the Business Partner team, ensuring alignment with approved strategy, TCO brand standards, compliance requirements, patient experience expectations, and delivery timelines.


• Collaborate with the Senior Marketing Manager, Sports Medicine & Performance on physical therapy priorities and sponsorship or partnership activity affecting clinics, service lines, patient audiences, or the TCO Foundation.


• Partner with the Media lead on paid media strategy, planning, and execution.

Performance, Budget & Team Management

• On a quarterly basis, own portfolio reporting and communicating marketing’s contribution to new patient and service-line growth.


• Partner with Operations and the Business Analyst to develop performance reporting, synthesize insights, and provide optimization recommendations.


• Manage the assigned marketing budget, including planning, forecasting, allocation, tracking, and escalation of risks, variances, and unbudgeted needs.


• Directly manage members of the Business Partner team; establish goals, priorities, workload expectations, performance feedback, and development plans.


• Represent TCO as a marketing and brand ambassador at clinic, community, partner, sponsor, and industry events as appropriate.

Education and Experience Requirements:
Education

• Bachelor's degree in Marketing, Communications, Business Administration, Management, or related field required.
  Experience


• 10–15 years of progressive experience in marketing, brand strategy, communications, account management, growth marketing, or related roles.


• Experience leading integrated marketing strategies, complex portfolios, budgets, cross-functional teams, strategic stakeholders, agencies, and marketing performance reporting.


• Healthcare, patient experience, multi-location service, or related industry experience.


• Prior people-management experience is preferred.

Knowledge, Skills & Abilities

• Strong knowledge of integrated marketing, brand strategy, audience insights, service-line or location marketing, patient experience, campaign planning, channel strategy, digital media and performance measurement.


• Ability to translate complex business needs and data into clear strategies, priorities, plans, briefs, and actionable recommendations.


• Strong financial, analytical, project management, communication, presentation, relationship-building, and problem-solving skills.


• Ability to lead cross-functional teams, influence clinic operations and physician leaders, manage competing priorities, and deliver high-quality work.


• Strong people-leadership skills, sound judgment, accountability, attention to detail, and commitment to collaboration and continuous improvement.

Essential Requirements
Ability to:

• Comply with company policies, business ethics guidelines, required training, and applicable laws and regulations, including HIPAA, Stark, OSHA, employment, privacy, healthcare, marketing, and advertising requirements.


• Demonstrate prompt and reliable attendance and work effectively in a hybrid environment.


• Travel independently to clinic, office, surgery center, community, partner, sponsor, and event locations as required, including occasional evening or weekend commitments.


• Manage competing priorities, meet deadlines, make sound decisions, lead team members, and communicate respectfully and professionally.

Performance Expectations — Revo Health’s Core Values

• Integrity — Do the right thing and take responsibility for what you do and say.


• Service — Consistently contributes to delivering an exceptional experience.


• Quality — Act with high purpose, committed effort, and skillful execution to exceed expectations.


• Innovation — Identify progressive solutions that improve service, teamwork, efficiency, and/or effectiveness.


• Teamwork — Be a part of the whole; support each other positively.
  Environmental Conditions


• Collaborative corporate office, clinic, surgery center, community, partner, sponsor, and event settings.


• Home office/remote working conditions as part of an approved hybrid work arrangement.

Notes

• This position will be employed through Revo Health and will work closely with Twin Cities Orthopedics.


• Revo Health is an Equal Opportunity/Affirmative Action Employer and will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990 and the ADA Amendments Act of 2008.


• This position description will be reviewed periodically as duties and responsibilities change. Essential and additional job functions are subject to modification.