Senior Marketing Automation Specialist

About The Role

The Senior Marketing Automation Specialist is responsible for hands-on execution, optimization, and governance of marketing automation and customer communications within Salesforce Marketing Cloud. This role serves as the technical and operational owner of email, journey orchestration, audience segmentation, and CRM-integrated campaigns, partnering closely with the Senior Manager of Digital Marketing on platform strategy and governance.

What You’ll Do

• Build, deploy, and manage automated emails and customer journeys in Salesforce Marketing Cloud
• Manage CRM-integrated campaigns and data flows between Salesforce CRM and Marketing Cloud
• Design and maintain complex audience segmentation using Contact Builder and SQL
• Execute lifecycle marketing programs including lead nurture, onboarding, retention, and re-engagement
• Ensure data integrity, consent management, and regulatory compliance
• Monitor, analyze, and optimize campaign and journey performance
• Implement personalization, dynamic content, AMPscript, and testing strategies
• Support platform enhancements, upgrades, and continuous optimization initiatives
• Provide guidance and enablement to marketing team members on SFMC best practices and capabilities
• Coordinate with external vendors or agency partners as needed

What We’re Looking For

• Bachelor’s degree in marketing, information systems, analytics, or related field preferred.
• 4-6+ years of hands-on experience in Salesforce Marketing Cloud.
• Advanced experience building emails, journeys, automations, and data extensions
• Strong knowledge of AMPscript and SQL
• Experience working with cross-functional teams (Marketing, Sales, IT, Analytics).
• Highly organized, detail-oriented, and comfortable managing multiple automation workflows simultaneously.
• Strong analytical skills and experience with marketing data and reporting tools.

Why You Will Love Working Here

• Competitive compensation and benefits package:

• Medical, dental, vision coverage
• Financial Planning
• Time Off & Life Balance
• Family & Lifestyle

• Opportunities for growth and development
• Culture that is collaborative, inclusive, fast-paced, people-first
• Stable company with strong reputation in the market

Why Join Perry Homes?

At Perry Homes, we’re committed to integrity, excellence, and service—values that guide every customer interaction. Join a team where your work directly contributes to an exceptional homebuying experience and a trusted brand. We’re committed to creating an inclusive workplace where people can do their best work.

***Note to job seekers: Your resume will be reviewed as the best qualified candidates will be contacted in the event that there is potential match***  

Perry Homes is an Equal Opportunity Employer   

Disclaimer: Recruitment Fraud – Any communication regarding job opportunities from our organization will be initiated through official channels only, including our company email domain, @perryhomes.com and verified social media accounts.  We advise candidates to exercise caution and refrain from sharing personal or sensitive information with any party claiming to represent our company outside of these channels.  We do not at any early stage of recruitment process solicit personal information (e.g., passport and bank account info), financial details, or any form of payment (e.g., application fee).  If you receive suspicious communications, encounter job postings that appear fraudulent, or want to confirm any employment postings, please contact [email protected].