Senior Marketing Data Manager

Do you believe that sport has the power to uplift the mind? Does joining a truly purpose-driven brand align with your values? Well, then, we are looking for you. 

ASICS is seeking a Senior Marketing Data Manager to join our global team advancing digital and loyalty marketing best practices. This position will deliver high-quality data analysis, campaign reporting, and performance insights across digital channels, with a priority focus on advancing loyalty metrics via our OneASICS membership program. This role requires strong hands-on experience with digital analytics tools, data visualization platforms, and marketing campaign performance metrics.

The ideal candidate is detail-oriented, highly analytical, and confident in extracting, analyzing, and visualizing data from multiple sources with a passion for driving marketing outcomes. This person will also help evolve our measurement toolkit, contribute to test-and-learn approaches, and support marketing teams in adopting insights across campaigns and channels.

This position is based in our Boston office and reports to the Vice President of Brand Engagement and Digital Innovation within Global Marketing.

How you will help us:

• Own ongoing reporting and ad-hoc analysis of OneASICS program performance across hero KPIs and member funnel, including forecasting growth projections and supporting target setting.


• Build and maintain dashboards in tools like Tableau, Microsoft Suite/Excel for recurring and ad hoc reporting


• Drive campaign incrementality testing, A/B testing, and causal impact analyses in partnership with vendor and regional teams.


• Ensure consistency in measurement approaches and reporting frameworks across regions, categories, and teams.


• Collaborate with analytics leads and engineers to QA tagging, troubleshoot tracking, and ensure data integrity for OneASICS and campaign measurement.


• Connect with regional platform representatives (ex: Meta, Google) to ensure ASICS is implementing new technology for channel and platform attribution tracking, including new betas.


• Provide thought leadership about digital marketing analytics and loyalty space to support global strategy and educate stakeholders.


• Manage two direct reports based in Japan and partner closely with global colleagues across Analytics, Global Marketing, and other partner teams.

You could be the right person for this role regardless of your age, nationality, religious beliefs or gender identification. ASICS welcomes diversity in our people, their backgrounds and life experiences.

Supervisory Responsibilities:

• Supervise work of 2 direct reports located in Japan.

Requirements:

• Bachelor's degree from an accredited university.


• 6+ years of analytics experience, global experience preferred.


• Requires hands-on experience and high proficiency with SQL and Tableau, with proven ability to train others. 


• Strong analytical skills, comfortable with paid advertising analytics: advanced knowledge of platforms like Meta, Google, TikTok, including pixel implementation etc.


• Proven experience with marketing measurement, loyalty marketing metrics, and attribution techniques (e.g. incrementality, causal impact analysis, marketing ROI strategies).


• Must have direct people management experience.


• Excellent verbal and written communication skills with the ability to manage others as well as multiple projects.


• Desired skills and experience: Google Suite (Google Campaign Manager, Google Ads, Google Analytics), Meta, TikTok, Integral Ad Science, Tableau, Excel, SQL. CDP experience preferred.

Become a part of the ADI community:

ADI is taking active steps towards becoming a diverse, equitable, and inclusive workplace. We aim to engage in DE&I work that permeates our organization, and all employees should be actively involved.

• ADI is a strong, global community where we collaborate and care for each other.


• We value a diversity of opinion, everyone’s input, and increasing the number of voices at the table.


• You’ll have the opportunity to join the DE&I task force, participate in affinity spaces, and learn and grow on your anti-racism journey. We all need to know what anti-racist is so that everyone can talk about what it means. 


• We center our employees as complete people. We don’t just accept difference - we celebrate it, support it, and thrive on it for our employees, our products, and our community benefit.

Equal Opportunity Employer:

ASICS Digital is proud to be an equal-opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or fitness level.

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Location: Boston, MA (Hybrid)

Expected Salary Range: $165,000-185,000/year