Senior Marketing Manager

Role Overview

We’re hiring a Senior Marketing Manager who will be our first in-house marketing lead. Someone who can blend creativity with strategy, set the tone for our brand voice, and build a marketing engine that brings new families and members into the club. This role is ideal for a marketer who loves being both the architect and the builder, can build systems from the ground up, and is comfortable translating high-level strategy into day-to-day execution.

This role will help drive growth for our full-time academy of competitive athletes from across the world in a variety of sports, and also grow our general community membership base. With big ambitions over the next few years, we’re building a brand and experience that stands out in the U.S. sports and wellness landscape, and we’re looking for someone who knows how to make noise in all the right ways. 

What You’ll Do

• Own the marketing strategy for Farm and Forge across youth tennis, adult memberships, performance programs, coaching, and new sports as we launch them
• Centralize and guide internal stakeholder perspectives to ensure our brand identity and voice are clear, consistent, and instantly recognizable
• Lead implementation of our established brand system across all channels, programs, and touchpoints. 
• Develop annual and quarterly marketing plans tied directly to membership growth and lead generation
• Lead and mentor a full-time content creator, guiding content strategy, storytelling, and brand consistency
• Build and manage email marketing including newsletters, nurture sequences, member journeys, and announcements
• Define paid media goals and oversee execution, including Meta ads, Google Ads, and retargeting
• Develop and manage social media strategy with strong storytelling, clear themes, and intentional cadence
• Create digital and print assets like membership guides, schedules, flyers, signage, pitch decks, and more
• Select and collaborate with PR partners on press releases, gaining earned media coverage within set guidelines, and serving as internal point of contact. 
• Own the marketing strategy for the Farm and Forge podcast including episode themes, guest planning, and repurposing clips
• Oversee website updates and redesign in partnership with external vendors
• Manage relationships with outside vendors including designers, developers, printers, ad partners, photographers, and videographers
• Partner with leadership on sponsorship strategy and support sponsorship materials, pitches, and activation plans
• Track and analyze marketing metrics, create simple dashboards, and identify high-ROI opportunities
• Build local relationships with community organizations, schools, and nonprofits to support outreach and membership goals.
• Support the design and implementation of a consistent customer journey for new members from awareness to onboarding
• Work closely with the leadership team including the GM and Office of the President to support program launches and club initiatives
• Establish and manage the annual marketing budget and guide leadership on where best to invest

What You Bring

• 5+ years of marketing experience with a blend of strategy and hands-on execution
• A scrappy, entrepreneurial spirit: organized, curious, resourceful, and excited about building things from the ground up
• Experience building or owning a brand (even better if you’ve done it in a fast-growing org)
• A collaborative, high-energy mindset; comfortable working on-site and embedded in the action
• Strong digital skills: email marketing, paid ads, social campaigns, segmentation, analytics
• Strong writing and verbal skills with the ability to craft clear, fun, and engaging messaging
• Experience creating or overseeing asset design, with working knowledge of design tools
• Experience managing or mentoring internal and external creative talent
• Ability to lead website refresh projects or collaborate closely with web vendors
• Podcast creation experience is a plus
• Experience in sports, fitness, youth programming, or community-based orgs is a plus

Benefits

Farm and Forge offers comprehensive benefits that support our team's health and wellbeing. These include:

• Medical Insurance 
• Dental Insurance
• Vision Insurance
• Company-sponsored Life and AD&D Insurance 
• Flexible Paid Time Off
• 401(k) Plan with Company Match
• Ongoing Training and Development
• Team Outings