Senior Marketing Manager, Digital Strategy

What will you be doing?

• Leading the integrated digital strategy for the Orthopedics business to drive brand visibility, product adoption, and customer engagement
• Planning and executing omnichannel digital marketing campaigns across paid media, websites, CRM pathways, and professional platforms
• Designing and optimizing end to end customer journeys and digital product roadmaps aligned to business priorities
• Owning performance measurement and analytics to optimize ROI, engagement, and business outcomes through test and learn experimentation
• Building commercial models and financial cases to support investment in digital solutions and innovation

What will you need to be successful?

• 5 or more years of experience in digital marketing or digital strategy roles
• At least 3 years of experience within medical devices or healthcare technology, with orthopedics strongly preferred
• Proven expertise in omnichannel campaign planning, audience journey design, and digital channel leadership
• Hands on experience with marketing automation, CRM integration, analytics, and data driven decision making
• Strong communication skills and the ability to partner effectively across global and regional teams
• Bachelor’s degree required, with an MBA or advanced degree preferred

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