Senior Marketing Manager, Healthcare Providers

Join PatientPoint to be part of a dynamic team committed to empower better health. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.

Job Summary: 
PatientPoint is seeking a strategic, results-driven Senior Marketing Manager to support our healthcare provider business. This role is responsible for developing and executing integrated marketing campaigns that drive provider recruitment, accelerate pipeline and unlock growth opportunities across the healthcare provider (HCP) landscape. 

This individual will play a critical role in identifying and capitalizing on white space within the market—bringing forward innovative, insight-driven campaigns that resonate with providers and their unique needs. They will serve as a key partner to Sales, creating impactful sales enablement tools while also building scalable marketing programs that drive awareness and demand. 

The ideal candidate is both a strategic thinker and hands-on operator—someone who values the balance of planning and execution, thrives in a fast-paced environment and understands the nuances of healthcare delivery and provider decision-making. 

What You’ll Do: 

• Develop and execute integrated, multichannel marketing campaigns that drive provider recruitment, engagement and pipeline growth 

• Identify market opportunities and white space within the HCP landscape to inform campaign strategy and positioning 

• Partner closely with Sales to create tailored, high-impact sales materials (pitch decks, sell sheets, case studies and more) that support conversion across the funnel 

• Build and support scalable sales and marketing collateral that can be leveraged across segments and personas 

• Collaborate cross-functionally with Product, Sales, Content and Marketing teams to align on priorities, messaging and go-to-market strategies 

• Support product launches by developing compelling positioning, messaging and campaign assets that drive adoption 

• Contribute to campaign content strategy and develop short-form content (emails, landing page copy, digital ads, sales materials), partnering with the Content Marketing Center of Excellence for larger initiatives 

• Partner with digital and demand marketing team to inform channel strategy, audience targeting and campaign optimization (while not owning execution) 

• Plan and execute marketing programs across digital, social, third-party publications and event channels to reach providers across the buyer journey 

• Analyze marketing and sales funnel performance, translating data into actionable insights and optimization strategies 

• Track, measure, and report on campaign performance, pipeline impact and ROI 

• Communicate marketing strategies, plans and results clearly to Sales and cross-functional stakeholders 

• Operate with agility—adapting plans and strategies as business needs evolve 

What We Need: 

• 7+ years of experience in B2B marketing, with healthcare or provider-side experience strongly preferred 

• Proven ability to develop and execute strategic marketing campaigns that drive measurable business outcomes 

• Deep understanding of healthcare providers, health system and practice operations and the dynamics of delivering care 

• Strong experience partnering with Sales and building effective sales enablement materials 

• Experience supporting or leading product marketing and go-to-market initiatives, including new product launches 

• Solid understanding of digital marketing channels and how they contribute to full-funnel performance 

• Strong appreciation for the role of content in driving engagement, with the ability to write clear, compelling marketing copy 

• Experience analyzing marketing and sales funnels, with a data-driven approach to optimization and reporting 

• Ability to identify market opportunities and translate insights into actionable marketing strategies 

 What You’ll Need to Succeed: 

• Highly collaborative, team-oriented mindset with strong cross-functional communication skills 

• Comfortable balancing strategic thinking with hands-on execution 

• Adaptable, proactive and comfortable navigating ambiguity and change 

About PatientPoint: 
PatientPoint is a leading digital health company that connects patients, healthcare providers and life sciences companies with the right information in the moments care decisions are made. Our solutions are proven to influence patient behavior and improve health outcomes, driving value for all stakeholders. Across the nation’s largest network of connected digital devices in 35,000 physician offices, PatientPoint solutions empower better health for more than 750 million patient visits each year.

Latest News & Innovations: 

1. Named 2025 Best Places to Work by Built In! Read More


2. New Orleans Saints Partner with PatientPoint to Enhance Player Health & Performance. Read More


3. Featured on Built In’s "Insights from Top Sales Leaders." Read More

What We Offer: 
We know you bring your whole self to work every day, and we are committed to supporting our full-time teammates with a comprehensive range of modernized benefits and cultural perks. We offer competitive compensation, flexible time off to recharge, hybrid work options, mental and emotional wellness resources, a 401K plan, and more. While these benefits are available to full-time team members, we strive to create a positive and supportive environment for all teammates, including part-time and interns.