Senior Marketing Manager, Integrated Campaigns & Product Marketing

Marketing Manager (SaaS, Digital & Product Marketing)

Location: Southern California, Irvine (Hybrid/On-site)
Employment: Full-time
Experience: 6–9+ years B2B SaaS marketing
Team: Marketing
Reports to: Managing Director

About the Role

In this role, you will define marketing strategy and set direction for how our product is understood in the market. You will own narrative, sequencing, and prioritization, while working with agencies as execution partners—not strategy owners. Your decisions will be grounded in buyer reality and sales insight, with a deliberate focus on targeted accounts, persona-specific motions, and depth of engagement over volume. You will design and orchestrate integrated campaigns that guide buyers through complex SaaS decisions, spending as much time deciding what not to do as what to execute in order to build real buying confidence.

Key Responsibilities

Omni-Channel Campaign Strategy & Orchestration (Primary Focus)

• Design and lead integrated, account-aware campaigns spanning:
  
  
  
  • Website landing pages
  
  
  • Organic and paid LinkedIn content
  
  
  • Outbound and nurture email sequences
  
  
  • Webinars and virtual events
  
  
  
  


• Translate product capabilities, roadmap themes, and market insight into cohesive campaign narratives.


• Define campaign goals, messaging frameworks, sequencing, and success metrics.


• Brief and direct agencies, freelancers, and internal stakeholders to execute against a unified strategy.


• Ensure message consistency, buyer relevance, and momentum across all touchpoints.

Product & Market Understanding

• Develop a deep understanding of the Gocious platform, customer use cases, and buying committees.


• Partner with Product to translate roadmap updates into customer-facing narratives.


• Shape positioning and messaging for product managers, portfolio managers, and executive decision-makers.


• Provide market insight and buyer feedback into quarterly planning and product discussions.

Execution Oversight & Quality Control

• Oversee day-to-day marketing operations without becoming task-bound.


• Review and guide content, landing pages, and campaign assets for clarity, relevance, and quality.


• Step in hands-on when necessary, but primarily operate as architect, editor, and orchestrator.

Webinars & Events

• Design webinars as part of integrated campaigns, not standalone tactics.


• Select topics, coordinate speakers, define promotion strategy, and guide follow-up motions.


• Evaluate and select industry events based on account relevance and strategic alignment.

Quarterly Planning & Strategic Alignment

• Participate in quarterly planning with Product, Sales, and Leadership.


• Propose campaign themes aligned to roadmap milestones and business priorities.


• Present marketing strategy, results, learnings, and recommendations to leadership.


• Continuously refine focus based on buyer response and sales feedback.

Analytics & Decision-Making

• Own campaign-level performance analysis across channels.


• Track engagement depth, account momentum, and pipeline influence, not volume alone.


• Use insight to refine sequencing, messaging, and future investments.

Who This Role Is For

You will thrive in this role if you:

• Believe marketing’s job is to shape buying decisions, not produce activity


• Think in narratives, sequencing, and belief change


• Are comfortable pushing back on sales, agencies, or leadership when something doesn’t serve the buyer


• Prefer focus, clarity, and depth over volume and noise

Qualifications

• 6–9+ years of B2B SaaS marketing experience


• Proven experience leading integrated, omni-channel campaigns


• Strong product marketing foundation (positioning, messaging, GTM)


• Experience directing agencies and cross-functional stakeholders


• Comfortable operating at both strategic and operational levels


• Familiarity with CMS platforms, marketing automation, and analytics tools


• Startup or high-growth experience strongly preferred

Why Gocious

Gocious is a growing startup building complex cloud systems that help organizations make better product decisions. As we grow, this role grows, with a clear path toward broader marketing leadership.

We value creativity, drive, leadership, customer focus, and collaboration. Our culture includes team building, volunteering at food banks, and staying connected as a distributed team.

Compensation & Benefits

• $110,000 – $140,000 base salary
  


• 401(k)


• Medical, dental, and vision insurance


• Generous PTO


• Profit sharing based on company and individual performance