Senior Marketing Manager - Wholesale

• Lead and manage key wholesale initiatives, ensuring timely execution and alignment with overall business goals.
• Drive cross-functional communication with key internal and external partners.  Including, but not limited to the Sales, Visual Merchandising, Supply Chain, Creative and Finance teams to effectively manage deliverables.
• Analyze sales trends across wholesale partners and Sell-out channels, optimizing marketing initiatives to drive channel growth.
• Oversee the alignment and execution of brand initiatives across both in-store and digital wholesale channels, ensuring consistency in evergreen and seasonal strategies, assets, POS, and activations.
• Lead weekly marketing and wholesale operational meetings to review and plan upcoming projects, both evergreen and promotional.
• Partner with the sales team to develop strong market presentations, strategies, and product assortments, as well as plan promotions and activations for key retail partners.
• Optimize marketing positioning with an understanding of competition and brand priorities to provide strong direction in all project briefs.

• Collaborate with Creative, Finance, Supply Chain, Procurement, and external vendors to design exclusive kits and packaging that enhance brand image, maintain margins, and meet timelines.

• Partner with Senior Trade Marketing Manager to define product launch timings and promotional activities; manage assortment updates, new launches, and exit strategies.

• Concept and lead process improvements and strategy opportunities with an entrepreneurial mindset to facilitate channel growth.
• Take on additional tasks and projects aimed at supporting the business and marketing goals.

• Sell-In Sales Budget for US and CANADA
• Local Packaging Savings YoY
• New Customer Recruitment Target

• BA/BSC required

• 5 years’ experience in beauty, wholesale, project management, Sephora and/or Amazon experience preferred

• Passion for beauty and branding with strong enthusiasm for the beauty industry and delivering exceptional customer experiences.
• Proven ability to manage projects with a focus on results and attention to detail, ensuring timely delivery.
• Ability to analyze data and transform insights into actionable plans that drive business results.
• Positive attitude with proven track record of working effectively with internal and external teams to achieve goals.
• Excellent verbal and written communication skills, with the ability to work cross-functionally and convey ideas clearly.
• Capable of managing multiple projects simultaneously under tight deadlines with minimal supervision.
• Proficient in MS Word, MS Excel, and PowerPoint to support daily operations

• Travel may be required 2-3 times a year

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