Senior Marketing Specialist, B2B Marketing

ASUS has long been at the forefront of the information technology industry. What began as a motherboard manufacturer with a small team has grown into a global technology leader with more than 17,000 employees in over 50 countries. ASUS offers products across nearly every major category of information technology, including PC components and peripherals, desktops, laptops, tablets, servers, and smartphones.

ASUS innovation continues to be recognized by prestigious international media organizations, and our products are consistently acknowledged with CES Innovation, iF Design, Good Design, and Red Dot awards. Inspired by the In Search of Incredible brand spirit, ASUS is world-renowned for continuously reimagining today’s technologies for tomorrow, garners more than 11 awards every day for quality, innovation and design, and is ranked among Fortune’s World’s Most Admired Companies.

DESCRIPTION

Reporting to the Marketing Director, the Senior Marketing Specialist, B2B Marketing will play a key role in growing the ASUS business in the United States through B2B initiatives and strategic partner co-marketing programs. This role will be responsible for supporting B2B marketing strategy and collaborating cross-functionally to execute product launches and integrated campaigns. The Senior Marketing Specialist will also play a critical role in managing vendor funding, budget planning, and execution, while partnering internally with cross-functional marketing teams and externally with alliance partners to deliver strong B2B and partner marketing results.

Responsibilities

The responsibilities and essential job functions include but are not limited to the following: 

• Plan and execute B2B and partner marketing strategies aligned with business objectives and ROI goals.
• Develop, communicate, and implement go-to-market plans for B2B products in the U.S. market.
• Coordinate with the Global Marketing Controller team and ASUS headquarters to align on vendor funding and budget planning.
• Serve as a subject matter expert on local market opportunities, product positioning, launch strategies, and competitive activity.
• Analyze customer, competitor, and product category trends and provide recommendations that support commercial business growth and partner marketing initiatives.
• Partner with ASUS team members and external business partners to ensure creative assets comply with partner funding requirements.
• Manage partner marketing budget planning and work with the accounting team to process vendor invoices accurately and on time.

QUALIFICATIONS

Required Skills & Abilities

• Strong understanding of brand strategy and marketing tactics for B2B and partner marketing.
• Collaborative team player with the ability to build effective cross-functional relationships and external partnerships.
• Strong analytical skills and the ability to interpret and communicate complex business issues clearly.
• Ability to thrive in a fast-paced, rapidly changing environment while managing multiple priorities, budgets, and deadlines.
• Strong numerical aptitude; accounting or finance experience is a plus.
• Highly detail-oriented with strong organizational skills.
• Positive, results-driven mindset and a willingness to learn.
• Excellent written and verbal communication skills in English.

Required Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5 years of experience in B2B marketing, partner marketing, or a related marketing function in a fast-paced environment.
• Experience in consumer electronics, PC hardware, or the broader technology industry is preferred.
• Demonstrated ability to work independently, prioritize effectively, and collaborate as part of a team.
• Ability to travel domestically – approximately 20% travel

$90,000 - $140,000 annually is the estimated pay range for this role working in Fremont, California office. It does not include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k). The final amount will be determined based on the qualifications & experience of the candidate related to the role.

ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.