Senior Martech Manager

Founded in 1920, Akerman is recognized as one of the nation’s premier law firms, with more than 700 lawyers across the United States.

Akerman LLP is seeking a Senior Marketing Technology Manager. The Senior Martech Manager leads the firm's marketing technology initiatives, leveraging data analytics and automated marketing systems to drive business development strategies and enhance client engagement. This senior role sits at the intersection of marketing strategy and digital execution, providing the firm with competitive advantages through data-driven insights and technological solutions.

Key Responsibilities:

Strategy and Leadership

1. Develop and implement comprehensive marketing technology strategies aligned with the firm's business objectives


2. Lead the evaluation, selection, and integration of marketing technology platforms to support the firm's marketing and business development efforts


3. Serve as the primary advisor to Marketing and BD leadership on technology-enabled marketing strategies


4. Collaborate with practice group leaders to develop data-driven approaches to client development


5. Demonstrated ability to manage vendor relationships, software agreements and marketing technology platform negotiations

Marketing Systems Management

1. Oversee the firm's marketing technology ecosystem, including CRM, email marketing, content management, SEO, and social media platforms


2. Ensure seamless integration between marketing systems and other firm technologies


3. Create efficient workflows and automation to maximize marketing effectiveness


4. Evaluate emerging marketing technologies and recommend strategic investments

Data Analytics and Insights

1. Develop dashboards and reporting mechanisms to measure marketing effectiveness


2. Analyze marketing campaign performance and provide actionable recommendations


3. Translate complex data into meaningful insights for attorneys and firm leadership


4. Conduct market research and competitive intelligence to inform strategic decisions

Content and Digital Presence Optimization

1. Guide the optimization of the firm's digital presence, including website, email campaigns, and social media


2. Ensure content strategy aligns with SEO best practices and audience engagement metrics


3. Develop segmentation strategies to deliver targeted content to specific client audiences


4. Monitor and report on content performance across all digital channels

Training and Cross-Functional Collaboration

1. Train marketing team members on effective use of marketing technology tools


2. Serve as the liaison between Marketing/BD departments and IT on technology matters


3. Collaborate with practice groups to align marketing technology with business development initiatives


4. Partner with external vendors to ensure optimal performance of marketing platforms

Qualifications:

Education and Experience

1. Bachelor's degree: Marketing, Business, or related field; MBA or advanced degree preferred


2. 7+ years of experience in marketing with significant focus on marketing systems and analytics


3. Experience working within professional services, preferably legal industry


4. Proven track record of implementing and managing marketing technology platforms

Knowledge and Skills

1. Deep understanding of marketing automation, CRM systems, and analytics platforms


2. Strong data analysis capabilities with ability to translate findings into actionable strategies


3. Excellent project management skills with ability to manage multiple initiatives simultaneously


4. Superior communication skills, with ability to explain technical concepts to non-technical audiences


5. Strategic mindset with focus on driving business outcomes through marketing initiatives


6. Proficiency with AI-powered marketing tools for content creation, optimization, analytics, and automation (e.g., ChatGPT, Claude, Jasper, Clearscope, HubSpot AI, Canva AI)


7. Understanding of AI integration strategies, ethical AI usage, and data privacy implications in legal marketing contexts

Technical Proficiency

1. Expertise in CRM systems (e.g., InterAction, Salesforce) and email marketing platforms


2. Proficiency with content management systems and digital marketing tools


3. Knowledge of SEO principles and website analytics


4. Understanding of data visualization and reporting tools


5. Familiarity with marketing automation and campaign management systems

We offer an excellent compensation and benefits package. To apply, please submit your resume, cover letter, and salary requirements.

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