Senior Media Buyer

ABOUT 10X HEALTH SYSTEM
10X Health System is a pioneering company at the forefront of the health and wellness industry, dedicated to revolutionizing the way individuals approach their personal health and well-being. With a philosophy rooted in the principle that optimal health is the foundation for a life lived to the fullest, 10X Health provides cutting-edge solutions and personalized health plans designed to empower individuals to achieve and maintain peak physical and mental performance.

The company's comprehensive approach to health combines the latest advances in medical science, nutrition, fitness, and technology to offer a suite of services that include state-of-the-art diagnostic testing, individualized treatment protocols, and ongoing support from a team of world-class health professionals. 10X Health's commitment to innovation and results has established it as a leader in the health optimization space, catering to those who strive to push the boundaries of what is possible in their health journey.

POSITION SUMMARY
We are looking for a Senior Media Buyer to lead the development, execution, and optimization of paid media campaigns that drive measurable growth for 10X Health. This role is responsible for managing media investments across digital platforms, identifying strategic opportunities to reach and convert target audiences, and ensuring campaigns are structured and optimized for performance. The ideal candidate combines platform expertise with a deep understanding of customer behavior and can translate performance insights into clear recommendations that guide spend decisions and long-term marketing strategy.

OBJECTIVES

• Develop, execute, and optimize cutting-edge digital campaigns from conception to launch
• Provide ongoing actionable insights into campaign performance to relevant stakeholders
• Define, measure, and evaluate relevant paid media KPIs
• Build out media buys for various ad platforms and oversee the day-to-day execution of paid media
• Understand the entire customer journey and how what we say in an ad build the foundation for much bigger conversion in the future
• Oversee and manage overall paid media budget
• Ensure paid ads have a clean, organized structure and that best practices for structure are documented
• Conduct in-depth keyword and website research, ad grouping and audience targeting
• Define metrics and analyze program success, track and forecast utilization growth and engagement
• Utilize Hubspot CRM to create effective customer service and retention strategies for marketing programs
• Perform beta tests on new initiatives to validate performance and establish standard operating procedures prior to company-wide roll out
• Make recommendations on key investments and innovations necessary within paid media to maintain a competitive advantage

COMPETENCIES

• Strong paid media strategy or planning experience with business vision and ability to link marketing strategy and results to financial goals
• Understanding of digital, traditional, social media and strategic marketing opportunities
• Understand current and emerging trends in digital marketing, mobile marketing, and automation
• Ability to manage AdWords, Facebook/Instagram, Youtube, and LinkedIn campaigns efficiently with a focus on optimization
• Possess intermediate level of financial acumen to adhere to ad budget
• Data-driven mindset to measure relevant KPIs and recommend decisions based on results

EDUCATION AND EXPERIENCE

• 3 - 5 years of experience managing AdWords, Facebook/Instagram, YouTube, and LinkedIn campaigns
• Current Google AdWords Certification strongly preferred
• Familiarity with HubSpot or similar CRM tools preferred 

• Prolonged periods of sitting at a desk