Senior Media Buyer

At Morgan & Morgan, the work we do matters. For millions of Americans, we’re their last line of defense against insurance companies, large corporations or defective goods. From attorneys in all 50 states, to client support staff, creative marketing to operations teams, every member of our firm has a key role to play in the winning fight for consumer rights. Our over 6,000 employees are all united by one mission: For the People.

We are seeking a high-energy, detail-oriented Local Buyer to join our Local Media team. This role combines coordinating/maintaining Direct Response based video/audio campaigns while also handling operational tasks including traffic request, billing, and planning/research.  This role will ensure our team maintains a constant flow of high-performing campaigns through collaboration with those on the media team as well as other teams within the marketing department.

Responsibilities:

• Local spot media buying across multiple markets for various mediums; including TV, Radio, Cable, and Local Live Streaming


• Cultivate and maintain strong, professional relationships with all local media partners

• Maintain and analyze posts by market, including sending monthly post updates to vendor partners, requesting UD schedules and/or requesting cash suspensions if necessary


• Deliver consistent, excellent pricing through annual negotiations


• Develop deep understanding of the legal category


• Review PI Intakes each Monday


• Review daily Media Monitors new creative + new advertiser emails each Monday


• Review and write detailed competitive reports each week; including deep dive information and as well as reaching out to local reps to request competitive intel 


• Be the local media expert for each market; including the legal competitive landscape, detailed knowledge of all station vendor partners, posts, trending with IMPS, key personnel at each station ownership group, etc. 


• Ability to evaluate sponsorship opportunities as they are offered by vendor partners

• Make recommendations for markets with issues


• Monitor campaign delivery weekly and monthly with post logs, etc.


• Aid the billing team with credits, resolve missing invoice issues, etc.


• Enter buys into buying system and send orders to vendors


• Communicate effectively with external and internal media teams

• Ability to prioritize projects to meet internal and external deadlines

• Responsible for the growth & development of their respective assistant

Qualifications:

• Bachelor’s Degree


• 10+ years of media buying experience within an agency setting


• Strong organization skills with great attention to detail


• A solid work ethic with the self-motivation needed to exceed expectations


• Ability to function effectively under tight deadlines


• Strong local rep rapport


• Willingness to step out of assigned role to support team members


• Experience using Freewheel/Strata required; 5+ years preferred


• Ability to interpret research data


• Proficient in Microsoft Office


• Effective written/verbal communications skills


• Excellent proofreading skills


• Strong proficiency with Microsoft products; Word, Excel, and PowerPoint


• Strong proficiency with Google Workspace; Google Docs, Sheets, Forms, and Slides

Morgan and Morgan offers a competitive salary with the opportunity to grow within the company and shape our growth strategy. Employees are eligible for full medical benefits (including dental & vision), Extensive 401(k) plan with company matching for contributions, Commuter benefits, and much more.

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Benefits

Morgan & Morgan is a leading personal injury law firm dedicated to protecting the people, not the powerful. This success starts with our staff.  For full-time employees, we offer an excellent benefits package including medical and dental insurance, 401(k) plan,  paid time off and paid holidays.

Equal Opportunity Statement

Morgan & Morgan provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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