Senior Operations Lead (Head of Operations)

Job Title: Senior Operations Lead (Head of Operations)

Location: McKinney, Texas (On-Site/Hybrid) Reports To: CEO
Direct Reports: Supply Chain Lead, Product Development, Customer Service, Warehouse/Manufacturing Teams.

The Opportunity

Herbal Goodness is a premium, fast-growing superfood and supplement brand looking for a Strategic Operator and Integrator. We are not just looking for a manager; we are looking for a "Second-in-Command" to professionalize our operations, build out our in-house manufacturing capabilities, and position the company for significant scale and a future exit.

If you are an expert in CPG operations, obsessed with cGMP compliance, and have the financial acumen to drive gross margins to 80%, this is your opportunity to build a legacy.

About Herbal Goodness

Herbal Goodness is a 100% women and minority-owned wellness brand based in McKinney, TX. We source the highest quality organic superfoods and herbs to create impactful products (teas, extracts, supplements) that support holistic health. We are mission-driven, donating 10% of our profits to support girls' education in Africa.

Key Responsibilities

1. Strategic Leadership & Financial Performance

• Executive Leadership: Serve as the CEO's right-hand operations lead, providing leadership as needed. Participate in setting Short, Medium, and Long-Term company goals and strategy planning.


• EOS Implementation: Drive the Entrepreneurial Operating System (EOS) execution, ensuring accountability and traction across the organization.


• Profitability & Exit Strategy: Partner with the CEO to position the business for a high-multiple exit within 5-7 years. 


• Cost Optimization: relentless focus on the bottom line. Lead initiatives to reduce Cost of Goods Sold (COGS) by 10-15% and optimize the cost structure to target gross margins.
  
  

2. Manufacturing & Facility Build-Out

• In-House Manufacturing: Lead the setup, growth, and operations of our liquid and tea production lines at the new Eldorado facility.


• Facility Optimization: oversee facility optimization and growth (U-flow zoning, vertical racking) to maximize efficiency.


• Compliance & Certifications: Drive FDA/DSHS compliance and ensure the facility meets compliance for NSF, SQF, cGMP, and Organic certifications.


• ERP Implementation: Oversee the continued integration of our ERP system across manufacturing, warehousing, and fulfillment.
  
  

3. Supply Chain & Inventory Management

• Inventory Logic: Execute strategies to increase inventory turns and improve cash flow.


• Forecasting: Lead demand forecasting to eliminate Out-of-Stocks (OOS) while managing product discontinuation and scrap execution (Targeting a lean catalog reduction by 50%, resulting in <60 Active SKUs).


• Vendor Management: Manage relationships with COA-verified organic suppliers to ensure quality and price stability.


• Fulfillment Excellence: Oversee all D2C (Shopify, Amazon) and B2B fulfillment, achieving shipping standards and freight efficiencies.
  
  

4. Team Management

• People Leadership: Hire, train, and manage remote team leads and on-site warehouse/manufacturing staff.


• Accountability: Develop and drive team KPIs and "Rocks," ensuring alignment with the broader company strategy.
  
  

The Ideal Candidate

• Experience: 7-10+ years in Operations Leadership within the CPG, Dietary Supplement, or Food & Beverage industry.


• Regulatory Expert: Deep knowledge of FDA 21 CFR Part 111, cGMP, and organic certification requirements. You have been through audits before.


• Financial Acumen: You understand P&L, COGS, Gross Margin, and Cash Flow. You make decisions based on data, not gut feeling.


• The "Builder" Mindset: You aren't just maintaining a machine; you are building one. You are comfortable with the chaos of a facility build-out and the structure of a small business with a growth-minded strategy.
  

Why Join Us?

• Impact: You will directly shape the future of a purpose-driven company.


• Growth: You will lead high-level M&A and strategic initiatives rarely offered in standard Ops roles.


• Culture: Join a passionate, diverse team committed to quality and sustainability.
  
  

How to Apply

Please submit your resume on this link and a brief cover letter detailing your experience with cGMP, manufacturing setup, warehouse operations, logistics and fulfillment operations and cost reduction strategies.