Senior Paid Media Buyer

About SPG 

Shared Practices Group is a cash-pay dental implant network operating 40+ surgical practices across the U.S. We don't bill insurance and we don't sell cleanings, and every dollar we spend in paid media is judged against one thing: did it produce a patient who showed up and started treatment. We run our marketing and revenue infrastructure in-house (Salesforce, full offline-conversion tracking, our own attribution), so the person in this seat works with real revenue data, not platform vanity metrics.

The Role 

We're looking for a Senior Paid Media Buyer who can both run the accounts and think two moves ahead. You'll report to the SVP of Marketing and own strategy and execution across Google (primary), Meta, and Microsoft (Bing), everything from keyword and audience architecture to bid strategy, creative testing, landing experience, and budget allocation across 40+ local markets. This is a senior seat: we want someone who's hands-on in the accounts but also shaping where we go next, spotting platform and regulatory shifts before they cost us, and pushing the whole funnel forward, not just the click.

What You'll Do

• Own Google Ads strategy and execution end to end; manage Meta and Microsoft Ads as part of an integrated multi-channel mix
  
• Hold exact-match discipline on search and structure accounts to protect intent and kill broad-match waste
  
• Treat landing pages as part of the buy, not an afterthought. You’ll drive the message-match, conversion-rate, and page-speed improvements in partnership with creative and dev
  
• Run high-intent and conquest campaigns the right way: purpose-built landing intent, no bait-and-switch
  
• Manage the full funnel from top-of-funnel demand, mid-funnel nurture support, and bottom-funnel conversion toward efficiency targets (ad spend as a percentage of revenue), not click or lead volume
  
• Stay ahead of the game on compliance and platform changes and opportunities and adjust our setup before it becomes a liability
  
• Work inside our offline-conversion stack (GCLID, Enhanced Conversions, patient-showed signals) to feed the platforms real outcomes
• Partner with analytics and ops to keep attribution honest across every market
  

What We're Looking For

• 5+ years buying paid media with direct, hands-on account ownership (agency or in-house)
  
  
• Deep Google Ads expertise; strong Meta and ideally Microsoft Ads experience
  
  
• A strategic operator who reads the landscape, anticipates platform and policy shifts, and brings a point of view, not just execution
  
  
• Working knowledge of TCPA and consent rules as they apply to paid lead generation, calls, and SMS
  
  
• Strong grasp of landing-page strategy and CRO, and how page experience drives paid performance
  
  
• Full-funnel, multi-channel thinking that understands how paid fits with nurture, CRM, and offline conversion
  
  
• Genuine comfort with conversion tracking, UTMs, and offline/CRM-fed conversions
  
  
• Local/multi-market or high-volume lead-gen experience a plus; healthcare/dental a plus but not required
  
  
• Self-directed; thrives in a systems-first, no-agency-crutch environment