Senior Paid Media Manager

About this position:

Do you thrive on building high-performing marketing programs that drive conversions, qualified leads, and ultimately revenue? Are you passionate about harnessing the power of omnichannel paid media tactics to achieve ambitious goals? Do you consistently strive for more than “good enough”? If so, then we want to hear from you!

We are seeking a high-energy, results-oriented Senior Paid Media Manager to lead, manage and drive revenue growth through paid media tactics such as search, social, and display. In this critical role, you will be responsible for strategizing and executing comprehensive multi-channel paid media programs that drive brand awareness, generate high-quality conversions (trials and leads), and nurture prospects through the sales funnel. This role will work closely with the VP of Demand Generation, but will be a primary implementor of campaigns builds, organized testing, daily optimizations, and reporting. 

You will be responsible for hitting new account creation goals for our SaaS business and high-quality lead generation goals for our comprehensive services side of business, all while driving ongoing efficiency.

The ideal candidate is a data-driven marketer with a strong understanding of multiple digital ad platforms and a proven track record of managing performance marketing campaigns.

What you'll be doing:

Channel Management:

Oversee the management of daily/weekly/monthly budget, optimization identification and implementation, campaign builds, and performance reporting for the following channels to hit sign up, lead generation and revenue goals. The ideal candidate has a deep skillset and understanding of each platform:

• Paid Search: including Google Ads and a variety of campaign types within (ie PMax, DemandGen, Search Campaigns)


• Paid Social: including Facebook, Instagram, TikTok, Youtube, LinkedIn


• Display: StackAdapt, RollWorks, or similar DSP

This role will utilize multiple platforms to drive results for the three focus areas for Later – audiences range between enterprise B2B, SMB/mid-market B2B, and creator/influencers (B2C). Conversion focuses include platform sign ups and quality enterprise lead generation.

Strategy Creation, Leadership and Technical Execution:

• Have a deep understanding of Later: Understand Later’s target audiences, spearheading full-funnel paid media campaign strategies that attracts and retains Later customers


• Operate with an audience oriented approach: Align campaigns with target audience, improving credibility, the user experience, interaction rate, and conversion rates.


• Have a view of the full funnel: Make strategy recommendations for content, creative, landing pages, and remarketing tactics in collaboration with web and creative team-pulling the pieces together to execute on your campaigns.


• Utilize technical skillset and leadership ability: Lead campaigns from the trenches, digging in with your Paid Media team, and VP of Demand Gen when necessary, then zooming back out to see how decisions impact the big picture and overarching company goals


• Utilize platform analytics, large datasets, and other tactic specific reporting to understand campaign performance, identify trends, and draw actionable insights




• Summarize findings for team and executive leadership




• Continuous testing and improvements: Apply insights from experiments to refine campaigns and tactics, aiming for better engagement, conversion rates, and user experience. 


• Consistently be organized and proactive: Deliver updates and data in an effective and concise manner. Execute on experiments and campaign builds in an organized fashion for transparency and collaborative understanding of results. Take into account personal and team bandwidth, as well as task priorities to balance daily workload.


• Be results-oriented: Collaborate on creating and measuring monthly lead targets and quarterly OKRs

Research:

• Conduct competitor research, uncovering new ideas, and ensuring our campaigns are industry leading


• Stay updated: Keeping abreast of industry trends, new technologies, and best practices in managed channels/tactics to identify opportunities for innovation and experimentation.

Team / Collaboration:

• Cross-functional collaboration with teams including product, web and creative, sales and revenue operations to ensure alignment in support of achieving demand generation goals


• Partner with the sales and product teams to ensure that traffic is qualified and leads generated are high-quality


• Partner with web and creative, and brand team for ad creative, content, and web landing page creation to support campaigns


• Work with data team to ensure that data flows smoothly between systems and that tracking and attribution are accurate


• Actively collaborate daily and weekly with the Sr. Manager, Demand Generation Manager, and VP of Demand Generation, reporting on what’s working and what’s not, blockers, and next steps.


• Participate in team and company-wide meetings

Leadership:

• View yourself as a leader at Later and a primary driver to our success


• You are the primary lead for paid media


• Demonstrate Later’s core values on a day-to-day basis

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

• Bachelor's degree preferred (Marketing, Business or Related)


• 6+ years of experience as the primary implementor in a results-driven paid media focused role in SaaS, B2B & B2C, and/or Technology


• Proven success in driving results through paid media channels


• Knowledge: Deep technical understanding and ability to execute in Google Ads and Meta. In-depth experience with LinkedIn, TikTok and display ad/ABM platforms a plus 


• Strong background with data tools such as GA4, Salesforce, Mode, Supermetrics, Amplitude. Ability to deep dive into data driven spreadsheets and organize data for insights.


• Experience managing seven figure ad spend budget


• Deep care about user experience and ability to build precise targeting as well as delightful, on-brand experiences


• Extreme level of quality assurance for visual and written creative


• Understanding of UX, high-level web strategy, and how it ties in with paid campaigns


• Excellent results orientation, proven record performing to aggressive growth targets


• Flexibility and ability to work in a fast paced and dynamic environment


• Ability to think outside the box

Nice to Haves

• Experience with data visualization tools such as Mode and Looker


• Experience in Contentful and Wordpress a plus

How you work: 

• You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes. 


• Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.


• Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics. 


• Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.


• You share insights to help the team stay ahead and make informed decisions.


• You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you. 


• You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration. 

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. 

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range: 

$ 120,000 - $ 145,000

*Co-op team members, independent contractors, and freelancers are not eligible for company benefits. 

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