Senior Paid Media Strategist

A paid media strategist, with a focus on traditional media, who develops and executes advertising campaigns across platforms like television, radio, print, and outdoor media. They analyze market trends and target audiences to determine the most effective media mix, collaborate with members of LT’s account team, creative team and digital media specialists, optimizing campaigns for impact and cost-efficiency. 

Key Responsibilities:

• Strategic Planning:
  Develop and implement media strategies that align with marketing goals, considering budget allocation, channel utilization, target audiences, and other ad variables, including client business objectives. 


• Campaign Execution:
  Execute traditional media channels,  including fair but strategic cost negotiations, initiating insertion orders and contracts. Digital advertising knowledge is a plus, and national buying knowledge is also a plus.


• Performance Monitoring and Optimization:
  Track campaign performance, analyze data, and make recommendations for optimization throughout the campaign lifecycle. 


• Reporting:
  Compile mid-flight and post-campaign reports, communicating key data points and insights to clients and internal teams. Reporting on the “why” and not just the “what”


• Client Management:
  Serve as a client-facing source for campaign strategy justification, updates and other account-relevant contributions, exuding confidence, honesty and professionalism.


• Vendor Relationships:
  Build and maintain strong vendor relationships to ensure access to market insights and unique opportunities, as well as added value.


• Market Research and Analysis:
  Analyze market trends, audience demographics, and psychographics to inform media strategy development. Phoenix market knowledge is a must, and markets outside of Phoenix are a plus.


• Collaboration:
  Work closely with internal teams (e.g., creative, account services, digital media) and external media partners. 


• Data Analysis and Interpretation:
  Analyze data from media platforms, research reports, and audience measurement tools to understand audience behavior and optimize media plans. 


• Negotiation:
  Negotiate media proposals and rates with vendors, taking a fair but tough approach. 

Skills and Qualifications:

• Strong understanding of traditional media platforms (TV, radio, print, outdoor).


• Knowledge of market research and audience analysis tools i.e., Vivvix, Scarborough, MRI, Simmons)


• Ability to interpret data and identify key trends.


• Excellent communication and presentation skills.


• Strong problem-solving and analytical skills.


• Ability to work collaboratively with cross-functional teams.


• Experience with media buying software and tools (Freewheel Strata, eSilent Partner)


• Understanding of different media types (e.g., print, broadcast, digital) and their strengths.


• Knowledge of media buying and insertion orders.


• Familiarity with campaign performance metrics and KPIs